ATP extends Infosys partnership

The Association of Tennis Professionals (ATP) has announced a multi-year extension of its partnership with Infosys.

The Indian IT consulting company will thus remain the ATP’s Digital Innovation Partner. The two have also announced the launch of a new AI-powered chatbot, Ally, to enhance fan engagement.

The ATP and Infosys have been partners since 2015. The current deal will take their partnership through 2028.

Chris Dix, ATP Chief Technology Officer, commented:

“Over the past decade, Infosys has played a key role in strengthening our sport through digital solutions. As AI and data become increasingly central to how we operate, we’re excited to use these capabilities to deliver more in-depth and innovative experiences for our players and fans. Ally marks the next step on this journey, using AI to reshape how fans can follow the game and making tennis more interactive and accessible for all.”

Sumit Virmani, Chief Marketing Officer, Infosys, added:

“With Infosys Topaz and our deep expertise in AI, we are making tennis more accessible and engaging for every fan, not just seasoned followers. Ally marks a shift from passive viewing to truly interactive participation, creating a space where even casual fans can connect with the sport through natural, intuitive conversations. This is about using AI to simplify complexity, spark curiosity, and bringing the joy of tennis closer to millions around the world.”