ATP renews Overtime deal

The governing body of the men’s professional tennis circuits, the Association of Tennis Professionals (ATP) has announced a partnership renewal with American sports media company, Overtime. The partnership will see Overtime support ATP tournaments across more countries in 2026 and will create player-led short-form content that goes behind the scenes at ATP Masters 1000, ATP 500 and ATP 250 events, giving the fans a year-round look at the life of the players. Additionally both will continue work on fan-focused initiatives and other content campaigns. 

Eno Polo, CEO of the ATP, commented,

“Connecting fans with the sport and, most importantly, the players is central to everything we do. In 2025 we saw firsthand how this style of intimate social-first content resonated with new and younger audiences. Our partnership with Overtime gives fans unprecedented access beyond the court, into the personalities, routines and moments that define life on the ATP. By showcasing the human side of our athletes in authentic, innovative formats, we’re building stronger emotional connections and ensuring tennis continues to evolve for a new generation.”

Farzeen Ghorashy, President of Overtime, said,

“The next generation doesn’t just watch sports – they follow people and stories. What makes Overtime different is that athletes genuinely want to show up and be themselves with us, and fans trust us to deliver something real. That kind of authenticity is rare, and it’s what turns content into real fandom that goes beyond traditional highlights and press conferences. This expansion with the ATP lets us keep doing exactly that – connecting the sport and its athletes with the next generation of tennis fans in ways that truly resonate.”