Audi F1 team signs new partnership with ic! berlin

Formula One team Audi F1 Team has announced a new partnership with German eyewear brand, ic! berlin, who will join the team as their Official Eyewear Partner. ic! berlin will support the team on and off the track with both set to collaborate on various campaigns and other initiatives. ic! berlin will also provide the team with their products which the Audi team members will sport on and off the track. 

Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, commented,

“At Audi Revolut F1 Team, we are building a brand defined by clarity, confidence and a modern design language. ic! berlin shares this mindset, translating engineering expertise into products with a strong, minimalist identity. This partnership goes beyond function; it is about aligning with brands that bring a clear point of view and elevate how our team is represented within the paddock. Together, we share a belief that true performance and style come from intelligent design and purposeful innovation.”

Nicola Zotta, Managing Director of Marcolin, parent company of ic! berlin, said,

“We are thrilled to partner with Audi Revolut F1 Team, who represent a new, highly refined expression of style and design in Formula 1. Our eyewear is engineered with the same focus on precision, clear design and intelligent detail, making it a seamless extension of the team’s design language within the paddock. This partnership allows us to position ic! berlin at the intersection of style and performance in one of the world’s most premium sporting environments.”