Audi F1 team joins forces with Paulaner Brewery

The Audi F1 team, who will join the Formula One grid from the Formula One 2026 season, have announced a new long-term agreement with German brewery, Paulaner Brewery. The deal will see Paulaner join the team as an Official Supplier and will have their non-alcoholic beverage, Paulaner 0.0% wheat beer which will be present at various team events and the paddock. The partnership aims to work on various fan engagement activities and highlight the importance of drinking responsibly. 

Stefano Battiston, Chief Commercial Officer of the future Audi F1 Team, commented,

“Paulaner and the future Audi F1 Team share a winning mindset rooted in performance, passion and pride in our heritage. Both brands stand for craftsmanship, authenticity and the relentless pursuit of excellence. Together, we will create experiences that bring fans closer to the team and celebrate every success on and off the track with a Paulaner 0.0% in hand on a global scale.”

Jörg Biebernick, CEO of the Paulaner Brewery Group, added,

“We are very proud to partner with the future Audi F1 Team and excited to open a new chapter on an international stage. This cooperation underscores our long-term commitment to combining pleasure, quality, and responsibility in professional sports. We look forward to bringing our plans to life and introducing Paulaner to a new generation of motorsport fans.”