Audi F1 Team finds new partner in Aleph

The Audi Formula One team has recently signed a new partnership agreement with digital advertising company Aleph. who will join the team as an Official Partner ahead of the Formula One 2026 season. Both will work together on enhancing the team’s commercial and fan engagement strategy. The Audi F1 team will be making their debut on the Formula One grid in the upcoming season. 

Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, said,

“Audi Revolut F1 Team is built on a global platform, but relevance is always local. We race in different cities, cultures and communities around the world, and our ambition is to activate and deliver value in each of them in a way that feels authentic and brings the sport closer to the fans. Our partnership with Aleph supports our ability to translate a global team platform by connecting with fans on their terms, in their markets and within their cultural context.”

Gastón Taratuta, Founder and CEO of Aleph, added,

“Audi Revolut F1 Team provides a global platform with strong local engagement. Aleph’s focus on innovation, agility, and a ‘glo-cal’ approach aligns closely with Audi Revolut F1 Team, that’s why our partnership feels so powerful and natural. We share in the excitement of the team’s debut and look forward to engaging our ecosystem—partners, clients, and employees alike.”