Australian Open teams up with De Cecco

The Australian Open have brought on Italian pasta manufacturer De Cecco as their Official Past Partner of the Australian Open 2026 following a new partnership agreement. Jannik Sinner will also join the deal as De Cecco brand ambassador. The deal will see De Cecco have branding at the event and also virtual signage during Australian Open broadcasts in De Cecco’s designated territories, digital advertising, content and archive footage of Jannik Sinner.

Cedric Cornelis, Chief Commercial Officer, Tennis Australia, commented,

“The Australian Open continues to resonate with fans well beyond Melbourne, and this partnership with De Cecco reflects the strength of our global platform. De Cecco is a brand with deep heritage and global reach and is a natural fit for a tournament that celebrates excellence, performance and passion on the world stage.”

Carlo Aquilano, Chief Commercial Officer, De Cecco, said,

“The partnership between De Cecco and the Australian Open represents yet another initiative confirming our company’s Italian heritage and international focus. This is a project that brings together tradition and modernity, in a context that will communicate our brand values to a global audience that is attentive to authenticity and excellence – concepts that have always been at the core of De Cecco’s superior quality.”