Following are the companies and organisations that serve as sponsors and brand partners to the Australian Open and enjoy a strong branding presence across their physical and digital assets.
KIA
South Korean automotive manufacturer KIA has been a longstanding partner of the Australian Open. Having been a partner of the Grand Slam for over 20 years, the parties recently announced the extension of their agreement in January 2023 for a further five years, which will see this collaboration last till 2028. This extension was seen as the biggest sports sponsorship deal in Australian history, reportedly worth $107 million.
As part of the deal, KIA will provide a fleet of 100 cars to the Australian Open for players, officials, VIP’s and media. In addition, Kia will host events for customers to experience electric vehicles, including an exhibition of its entire lineup.
Rolex
Swiss luxury watch manufacturer Rolex has been the Official Timekeeper and Associate Sponsor of the Australian Open since 2008 and continues to partner with all four Grand Slam tournaments.
The company’s association with tennis began over 40 years ago and continues to serve in the aforementioned capacity at the Australian Open.
Luzhoulao Jiao
The Chinese liquor brand became an official sponsor of the Australian Open in October 2018 in what was considered the biggest Chinese sponsorship deal in the tournament’s history.
Besides branding rights, the deal sees Luzhou Laojiao’s products made available throughout AO matches and other events.
An extension between the two parties was announced in December 2023 for the next five years, and the brand will continue to enjoy branding through the ‘Winning Moments’ series and the 1573 arena.
Emirates
Leading airline Emirates has been the Official Airline of the Australian Open since first joining in 2015. The company has committed to its relationship with tennis, sponsoring three of the four Grand Slam tournaments. In December 2024, the Australian Open renewed its partnership with Emirates, which will see the UAE flag carrier remain the Official Airline of the Grand Slam until 2029.
The partnership will also “extend outside the event” to have more impact on the local communities in need. Emirates will join forces with the Australian Tennis Foundation to launch the “Force for Good” programme, which will see Emirates invest AU$2.25 million over five years to “inspire brighter futures for disadvantaged children and young people through tennis.”
ANZ
The multinational banking and financial services company headquartered in Melbourne, Australia, and New Zealand Banking Group Limited (ANZ) has served as an official partner of the Australian Open since 2010. The partnership has seen Tennis Australia and ANZ come together and give away 200,000 tennis racquets to first-year school children in order to encourage children to take up the sport.
Aperol
Tennis Australia announced its partnership with Campari Australia in December 2023, which made Aperol the Official Aperitif from 2024 on a multi-year collaboration.
This agreement made Aperol the Official Aperitif for the Australian Open 2024, the Brisbane International, the United Cup, the Adelaide International and Hobart International.
Aperol has returned to the Australian Open 2025 and will be available at the Terrazza Aperol in the heart of the Grand Slam Oval for the fans to enjoy.
Bondi Sands
The Melbourne-headquartered Australian self-tanning brand became the Official Sunscreen Partner of the Australian Open in December 2020, ahead of its 2021 edition.
Bondi Sands uses global branding exposure to promote its Sport SPF50+ Sunscreen. The product is also made available to the spectators across courts during matches. In 2022, Bondi Sands announced the Bondi Sands Beach Tennis Court for fans to enjoy the tennis action.
The parties announced the multi-year extension of their agreement in January 2024. Apart from the Australian Open. Bondi Sands will also serve as the Official Sunscreen partner of the Brisbane International, Adelaide International, Hobart International and United Cup.
Canadian Club
The Canadian whisky brand serves as the official dark spirits sponsor of the Australian Open. Besides branding rights, the deal sees CC’s drinks made available throughout the tournament across all events.
After serving as a sponsor since 2014, the two parties announced a multi-year extension in February 2021. The latest extension between the two was announced in January 2024 on a multi-year basis.
As part of the deal, the Canadian Club will enjoy activations at the Grand Slam Oval, AO Hilltop at Birrarung Marr, the Western Courts, Rod Laver Arena and John Cain Arena.
Chemist
The Australian pharmacy retailer has been the official pharmacy partner of the Australian Open since November 2019. The deal sees Chemist Warehouse operate an AO-branded store onsite during the tournament, offering wellness and beauty products to tennis fans.
In January 2023, the two parties announced a three-year renewal of their partnership.
Chubb
The global insurance company has been the Official Insurance Partner of the Australian Open since November 2019. An extension of this agreement was announced in January 2023 for a three-year period, meaning that the collaboration will conclude in 2025.
City of Melbourne
The local government council of central Melbourne also enjoys a strong branding presence across the AO’s physical and digital assets, Melbourne being the host city for the tournament.
Cyber CX
Leading cyber security services firm CyberCX was announced as the Official Cyber Security Partner of the Australian Open in December 2022.
Besides branding rights, the partnership entails CyberCX providing Tennis Australia with its cyber security services to secure the technology underpinning the Australian Open.
An extension of the agreement between the parties was announced in December 2024 for the 2025 edition of the tournament.
Dunlop
Dunlop has been the Australian Open’s official match ball provider since the tournament’s 2019 edition. In January 2023, A five-year renewal deal was signed which will run from 2024 till 2028.
As part of the deal, Dunlop will work with Tennis Australia over several grassroots initiatives.
Infosys
The Indian IT consulting firm serves as the digital innovation partner to the Australian Open since its 2019 edition. Infosys provides AO analytics and innovative solutions, employing AI-, VR- and AR-based technologies to enhance the overall fan experience.
The two parties last renewed their partnership in December 2021 in a deal that is set to run until 2026. The new deal expands upon the previous agreement and sees the two working on “enhanced broadcast statistics to increase fan engagement”, “new innovations for fans, players, and the media”, “driving the digital experience vision”, and “inclusivity and greater access to the underprivileged and grassroots community”.
Life Space
Australian probiotics brand Life-Space announced a multi-year partnership with the Australian Open in November 2022, joining as the Official Health Supplement Partner of the tournament.
The partnership sees Life-Space enjoy on-court virtual signage and host the Life-Space Probiotics Activation on the Western Berm near Margaret Court Arena.
Luckin Coffee
In January 2024, One of Asia’s fastest-growing coffee retailers, Luckin Coffee, was announced as the Official Coffee Partner of the Australian Open in China and South East Asia on a multi-year agreement.
As part of the deal, the brand will gain visibility through virtual signage in the Australian Open. Further, the brand will also be doing giveaways for an AO Luckin Coffee co-branded product during the competition.
Marriott Bonvoy
Part of the American multinational hospitality company Marriott International, Marriott Bonvoy is a travel loyalty program.
Marriott Bonvoy was announced as the Official Hotel Partner for the AO in November 2021 on a multi-year deal. In November 2024, the partnership was further extended to a multi-year deal. Marriott Bonvoy returned as the official hotel partner for the Australian Open, as well as official lead-in tournaments the United Cup, Hobart International, Brisbane International and Adelaide International over the Australian Summer of Tennis.
Apart from branding rights, the deal sees Marriott Bonvoy provide accommodation for “the biggest names in tennis” in its array of five-star hotels. The partnership also entails packages which give members exclusive access to money-can’t-buy events and experiences like premium viewing tickets across marquee matches including both Women’s and Men’s finals and access to Marriott Bonvoy’s private hospitality suite. There will also be opportunities to experience exclusive tennis clinics and events with tennis legends, along with trophy photo opportunities.
Mastercard
The multinational financial services corporation has served as the official payment partner to the Australian Open since its 2017 edition. Besides branding rights, the deal sees Mastercard offer exclusive fan experience opportunities to its customers.
The two parties last renewed their partnership in November 2019 in a “multi-year” agreement.
In 2022, the parties decided to launch exclusive travel Australian Open experiences for Mastercard holders.
Peroni
The AB InBev-owned Italian brewery became the official beer brand of the Australian Open in January 2021. Besides branding rights, the deal sees Peroni operate an Italian-themed bar at AO hospitality areas.
In January 2024, Asahi Beverages renewed their association with the Australian Open in another multi-year deal that will see Peroni Nastro Azzurro return as the Official Beer of the Australian Open.
Piper-Heidsieck
The Reims-based French champagne house has been the Official Champagne of the Australian Open since its 2019 edition. Apart from branding rights, the partnership sees Piper-Heidsieck operate a Champagne House at Grand Slam Oval in Melbourne, with pouring rights granted for other AO venues as well.
The two parties renewed their partnership in December 2024 which will see Piper Heidsieck remain the Official Champagne of the Australian Open till 2027.
Ralph Lauren
New York-based fashion company Ralph Lauren has served as the official outfitter to the Australian Open since its 2021 edition. Apart from branding rights, the deal sees Ralph Lauren provide bespoke outfits for the tournament’s on-court officials. These outfits are made from yarn procured from recycled plastic bottles to promote the company’s sustainability objectives.
In December 2021, it was confirmed that the Ralph Lauren partnership would continue for the AO’s 2022 edition. The partnership was extended further with Ralph Lauren returning as the Official Outfitter for the 2023 and the 2024 edition.
In October 2024, Ralph Lauren renewed for a fifth consecutive year returning as the Official Outfitter for the Australian Open 2025.
Safety Culture
A provider of inspection solutions, Safety Culture is a software company based out of Sydney, New South Wales. It was announced as the Official Workplace Operations Partner of the AO in December 2021.
As per the deal, apart from branding rights, Safety Culture’s software is integrated across all AO operations.
The parties decided to extend their agreement for the 2023 edition while also being listed in the same capacity for the following year. Safety Culture has returned as the Official Workplace Operations Partner for the AO 2025.
Somersby
Asahi Beverages brand Somersby Cider served as the Official Cider Partner to the Australian Open 2023 for the first time via an announcement in January 2023. Somersby’s products are available across AO venues and will continue to serve in a similar capacity for the 2024 Australian Open.
In January 2024, Asahi Beverages renewed their association with the Australian Open in another multi-year deal that will see Somersby serve as the Official Cider Partner for AO 2025.
Squealing Pig
Australian vineyard Squealing Pig also serves as an Official Partner in the tournament, having come on board in 2022. As part of this partnership, the brand launched the “Summer of Love” activation to champion LGBTQIA+ athletes, performers and diversity.
Yonex
The Japanese sports equipment manufacturer has been the Official Stringer of the Australian Open since 2016. Apart from branding rights, the deal sees Yonex provide racquet stringing services throughout the course of the tournament.
In September 2018, Yonex extended its partnership with the Australian Open following a multi-year agreement. Most recently, the parties announced in January 2024 that Yonex would continue to serve in the aforementioned capacity for the tournament.
ABC Bullion
Marrickville-based precious metal artisans ABC Bullion has been listed as an official partner for the 2025 Australian Open. Previously, the company served as the official precious metals partner of the Australian Open in 2022, when it crafted that year’s set of trophies.
Louis Vuitton
The Australian Open announced its partnership with French luxury brand Louis Vuitton in December 2023 to serve as the Official Trophy Trunk provider for the 2024 edition of the competition.
As part of the deal, Louis Vuitton has produced two Official Trophy Trunks for the 2024 Australian Open. Louis Vuitton is still being listed as the official partner for the Australian Open on their official website.
Google Pixel
The Australian Open announced its partnership with Google Pixel in January 2024, with the latter now serving as the Official Smartphone and Official Camera of the competition.
As part of the deal, the AO social media team will capture moments of the tournament through the lens of this device and help fans get ever closer to the game they love.
The company had also introduced 22-year-old star Rinky Hijikata as its brand ambassador at the 2024 edition of AO. The Google Pixel association continues in 2025.
Visit Victoria
Visit Victoria, the official site for tourism in the area, is listed as an official partner of the Australian Open. One can browse through the organisation’s online website to learn about the various activities in store on visiting Victoria.
EZZ
EZZ Life Science Holdings announced a three-year sponsorship with the Australian Open in September 2024 to extend their reach to Chinese and South-East Asian tennis fans. EZZ is a health and wellness company based in Australia which focuses on high-quality nutraceutical products such as health supplements.
EZZ will also offer a prize package including a trip for two to the Australian Open as well as hosting a series of product giveaways and promotional activities aligned with the renowned international event. These efforts are aimed at enhancing direct consumer interaction and driving product sales.
Haier
In December 2024, the Australian Open signed a multi-year sponsorship agreement with Haier, a Chinese multinational home appliances and consumer electronics company.
As part of the deal, set to run until 2027, Haier will collaborate with the Australian Open to showcase its high-end technology by improving the fan experience with household appliances, including kitchen, laundry, and climate control systems. In addition to online promotions, Haier will also provide brand experience through onsite activations. It will further provide support to grassroots tennis across Australia.
Grey Goose
Premium vodka brand, Grey Goose have signed up as the Official Vodka Partner of the Australian Open in 2025. Grey Goose have signed a multi-year deal with the Australian Open in Dec, 2024.
This partnership will start with the debut of Grey Goose Lemon Ace – a signature cocktail created exclusively for the Australian Open event.
Grey Goose named Nathan Broad and Tayla Damir as the official ambassadors for the 2025 AO.
Red Bull
Global Energy drink brand, Red Bull has tied up with Australian Open in January 2025 to bring Red Bull Bassline, a high energy tie-break tournament to Melbourne’s Rod Laver Arena. This collaboration is part of a drive to expand the entertainment offerings and attracting younger audiences.
Waterdrop
The Australian Open announced a multi-year partnership with waterdrop in October, 2024.
As the official bottle partner of AO, the hydration company will provide reusable stainless-steel bottles to players, their teams and employees of the Australian Open.
In addition to providing water bottles for all players and staff, waterdrop will be on-site to offer fans a variety of personalised bottles, samples of the latest Microdrink hydration cubes, and memorable experiences through meet and greets with waterdrop ambassadors.
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