Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Akshay Gupta signs for Mertens Motorsport

Akshay Gupta, racer and tech founder, has officially inked a deal with Mertens Motorsport for the highly anticipated 2024 Nürburgring Langstrecken-Serie (NLS) season, which will take place at the Nürburgring circuit in Nürburg, Germany. The NLS is widely renowned as one of the oldest and most esteemed endurance racing championships globally since its inception in...
Aditya Chaudhuri

Rahul Dravid stars in latest InCred Money ad campaign

Rahul Dravid has been roped by InCred Money, the retail wealth-tech arm of InCred Group, to headline its latest ad campaign, titled “#InvestConfidentlyInFDs”. The ad campaign highlights the opportunities provided by Fixed Deposits on the InCred Money platform. Vijay Kuppa, CEO, InCred Money, commented: “Rahul Dravid has a strong resonance with the Indian audience, driven...
Aditya Chaudhuri

Virat Kohli becomes Asian Paints brand ambassador

Indian professional cricketer Virat Kohli has been roped in as a brand ambassador by Asian Paints and will thus promote the company’s “Neo Bharat Latex Paint” range. Amit Syngle, MD & CEO, Asian Paints, commented: “Our upcoming launch, Neo Bharat Latex Paint, marks one of Asian Paints’ biggest moments in history, and having Virat Kohli...
Aditya Chaudhuri

Ninjas In Pyjamas (NIP) inks new deal with BYD

Swedish esports organisation Ninjas In Pyjamas (NIP) has announced a partnership agreement with tech innovation group BYD. The global strategic partnership will see the two parties “explore the overseas esports ecosystem, further extending the global reach of BYD’s brand, products, and technology”. The deal will entail a host of initiatives, activations, and fan experiences worldwide...
Aditya Chaudhuri

Inter Miami CF partner with TUDOR

Major League Soccer (MLS) club Inter Miami CF have announced Swiss watch brand TUDOR as their first-ever Official Timekeeper. TUDOR becomes an Exclusive Partner of the Floridian club and will gain visibility at Chase Stadium, the Inter Miami home ground, as well as the club’s digital channels. It will also officially present the “Countdown to...
Aditya Chaudhuri

Premier League signs deal with Rezzil

The Premier League has inked a four-year deal with virtual reality (VR) software developer Rezzil. The partnership will see the Manchester-based VR tech company work with the Premier League to develop a VR game, which will be launched later in 2024.  Players will be put directly on the pitch and in the shoes of their...
Aditya Chaudhuri

Sony Pictures Networks India signs long-term deal with New Zealand Cricket

Sony Pictures Television’s media conglomerate, Sony Pictures Networks India (SPNI), has signed a new deal with New Zealand Cricket (NZC), thus acquiring the exclusive television and digital rights to broadcast and stream all of the latter’s games for the next seven years. The agreement, officially coming into effect on May 1, 2024, and set to...
Aditya Chaudhuri

UEFA nets AliExpress partnership

UEFA has roped in online retail marketplace AliExpress as an Exclusive Official Global Sponsor of UEFA EURO 2024. AliExpress will thusly be providing millions of euros in discounts, deals, and engagement over the course of the tournament.  Gary Topp, European Commercial Director, AliExpress, commented: “AliExpress is excited to be an official partner of UEFA EURO...
Aditya Chaudhuri

Mumbai Indians rope in SOTC as Official Partner

Travel company SOTC Travel has signed a partnership agreement with the Mumbai Indians (MI), thus becoming an Official Partner of their men’s team for the ongoing Indian Premier League (IPL) season. The deal will see SOTC gain the rights to use the MI players’ imagery for advertising purposes.  Daniel D’souza, President and Country Head —...
Aditya Chaudhuri
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