Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Wimbledon renews beIN SPORTS partnership

The All England Lawn Tennis Club (AELTC), known best as the official host of The Championships, Wimbledon, has announced a five-year partnership renewal agreement with Qatari media group and television broadcaster beIN Sports.  beIN SPORTS has been a broadcaster of Wimbledon since 2014. The new deal will see the broadcast rights for the The Championships...
Aditya Chaudhuri

Rishabh Pant, Ishant Sharma, and Yash Dhull star in latest PUMA India campaign

PUMA India has released a new campaign with Delhi Capitals (DC) players Rishabh Pant, Ishant Sharma, and Yash Dhull to engage with the franchise’s fanbase. PUMA’s DC campaign film, called “Delhi, Save the fight for the game”, encourages fans to bring their aggressive spirit to the game with the #DelhiSaveTheFight hashtag. Delhi’s characteristic aggression is...
Aditya Chaudhuri

UFC teams up with Smith+Nephew

The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will see Smith+Nephew gain high visibility branding inside the Octagon during select Fight Nights.  Both will also work together on various original content which will be...
Aditya Chaudhuri

Rajasthan Royals team up with Movado

The Rajasthan Royals (RR) have roped in Swiss watchmaker Movado as their Official Time Partner for the ongoing Indian Premier League (IPL) season.  Speaking about the deal, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented: “We are thrilled to welcome Movado as our Official Time Partner for the season. Movado’s dedication to precision and...
Aditya Chaudhuri

RCB expand partnership with Birla Estates

Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) have expanded their partnership with Birla Estates, who are the real estate division of the Aditya Birla Group. The partnership extension will see Birla Estates become an Associate Sponsor of the Bengaluru-based team for the ongoing IPL 2024 season.  Also Read – Royal Challengers Bengaluru (RCB)...
Aditya Chaudhuri

Formula One 2024 Team Sponsors: Mercedes-AMG Petronas F1 Team

This article contains information about the organisations enjoying branding presence across the assets of Mercedes-AMG Petronas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. TITLE PARTNER Petronas In December 2009, after it was announced that Mercedes would return to F1, Malaysian state oil and gas company Petronas was...
Aditya Chaudhuri

Thums Up launches new campaign for T20 World Cup

Coca-Cola’s brand Thums Up has launched their ‘Toofani Tour’ campaign for the upcoming ICC T20 World Cup and has roped in former Indian World Cup winners Virender Sehwag and Yuvraj Singh for the same. The campaign will see Thums Up working towards encouraging the fans to cheer for the Men In Blue and will host...
Aditya Chaudhuri

Red Bull and New Era expand partnership

Red Bull Racing has expanded their partnership with apparel firm New Era with the latter joining as the Exclusive Headwear and Apparel Partner of Red Bull Sim Racing – Red Bull Racing’s esports team. The multi-year partnership will see a co-branded range be launched which the Red Bull Sim Racing drivers will wear and also...
Aditya Chaudhuri

Williams Racing teams up with SunGod

British Formula One team Williams Racing has announced a new partnership with British performance eyewear brand SunGod. The licensing partnership will see SunGod become the team’s Official Eyewear Licensee for the Formula One 2024 season.  SunGod will be working with the team to create a range of high-performance eyewear including limited edition collections designed for...
Aditya Chaudhuri
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