Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Manchester United partners with Malaysia Airlines

Premier League club Manchester United have announced a new multi-year partnership with Malaysia Airlines, who joins as United’s Official Commercial Airline. Patrice Evra, former United player, said, “Manchester United has fans from all over the world, and the passionate support we have here in Asia never fails to impress me. I am pleased to be...
Aditya Chaudhuri

Punjab Kings ropes in Timex as new partner

Indian Premier League (IPL) team Punjab Kings have roped in global watch brand Timex as their Official Timekeeper for the ongoing IPL season. As the team’s official timekeeper, Timex will have branding visibility on the King’s playing trousers. Through the partnership both parties aim to reach out to masses and ride the wave of excitement...
Aditya Chaudhuri

Thomas Cook ropes in Ashwin for latest campaign

Travel services firm Thomas Cook has roped in Indian cricketer Ravichandran Ashwin and Bollywood actor Vikrant Massey as their latest brand ambassadors. Ashwin and Massey both star in Thomas Cook’s latest advertisement campaigns which focuses on the vibrant and diverse opportunities in India with the two as storytellers. The campaign starring both has been launched...
Aditya Chaudhuri

Dalmia Cement partners with JioCinema for IPL 2024

Streaming platform JioCinema has roped in Dalmia Cement as an Associate Sponsor of the IPL 2024 season following a new partnership agreement. Through the partnership, Dalmia Cement hopes to educate a wider audience about ‘significance of RCF in building their dream house.’ A JioCinema spokesperson said, “We are delighted to welcome Dalmia Cement on board...
Aditya Chaudhuri

Mumbai Indians extend Usha International deal

Mumbai Indians have extended their partnership with consumer durables brand Usha International who will continue on as an Official Partner of the team. The extension will also see the USHA logo present on the caps and helmets of all Mumbai Indians players and the Usha Play branding present on the perimeter boards and screens during...
Aditya Chaudhuri

RCB team up with Frido

Indian Premier League (IPL) franchise, Royal Challengers Bengaluru (RCB) have announced a new partnership with Indian consumer healthcare brand Frido, who will join as the Official Insole Partner of the Bengaluru-based franchise. The partnership is the first time an insole brand has teamed up with a T20 franchise team and will see both work together...
Aditya Chaudhuri

Delhi Capitals renews Greenpanel deal

Indian Premier League (IPL) franchise Delhi Capitals have renewed their partnership with wood panel manufacturer Greenpanel, who will continue on as the Principal Sponsor for the Capitals for a second consecutive year. The deal will see the Greenpanel branding present on the right chest of Capitals’ playing and training jerseys. Capitals’ players will also continue...
Aditya Chaudhuri

Gujarat Titans extends Capri Global Capital deal

Non-banking financial firm Capri Global Capital have extended their partnership with Indian Premier League (IPL) franchise Gujarat Titans, which will see Capri Global continue on as an Associate Sponsor of the team with the partnership entering its third-year.  The deal will see the Capri Global logo present on the right chest of the Gujarat Titans’...
Aditya Chaudhuri

Royal Challengers Bengaluru ink KPT Pipes deal

The Royal Challengers Bengaluru (RCB) have on-boarded pipes and fittings manufacturer KPT Pipes as their men’s team’s Official Piping Partner for the 2024 Indian Premier League (IPL) season. The partnership will see KPT use the team’s “player imagery across various communication platforms, including print, digital, and outdoor, enhancing its offline presence and fostering better engagement...
Aditya Chaudhuri

SunRisers Hyderabad and Arun Icecreams team up for IPL 2024

The SunRisers Hyderabad (SRH) have announced a partnership agreement with Arun Icecreams, roping it in as their Official Ice Cream Partner for the 2024 Indian Premier League (IPL) season. The partnership will put the Arun Icecreams logo on the SRH headgear. Shanmugam, CEO, SunRisers Hyderabad, commented: “We are excited to welcome Arun Icecreams on board...
Aditya Chaudhuri