Aditya Chaudhuri

The Rajasthan Royals (RR) have extended their partnership agreement with Schneider Electric, which will thus continue on as their Official Sustainability Partner for a third consecutive season. The partnership aims to “amalgamate sports with sustainability using the influencers in the field of cricket.” Deepak Sharma, Zone President, Greater India, MD and CEO, Schneider Electric India,...

The top-tier tennis tour for the men’s players, hosted by the Association of Tennis Professionals (ATP), the ATP Tour is a prestigious circuit in the tennis world.  The ATP Tour consists of competitions such as the Australian Open, the French Open, Wimbledon, the US Open, the ATP Finals, ATP Masters 1000, ATP 500, and ATP...

The Rajasthan Royals (RR) have confirmed that BookMyShow will remain their Official Ticketing Partner for the upcoming Indian Premier League (IPL) season. The inaugural IPL champions have have maintained a long-standing partnership with the Indian online ticket-booking platform, which will exclusively offer tickets to all Royals home games, which are set to be played at...

AFC Ajax have announced a multi-year partnership renewal agreement with Coca-Cola. The renewed agreement will see the American multinational non-alcoholic beverage giant remain an Official Partner of the Amsterdam-based Dutch professional football club until the end of 2027.  Coca-Cola products will continue to be served across the club’s sports complexes. The two will also work...

Major League Soccer (MLS) club New York Red Bulls have announced a new multi-year partnership agreement with the Greater New York Toyota Dealers Association (GNY TDA), roping it in as their Official Vehicle partner. The GNY TDA has thus secured the Title Sponsorship rights for the (Toyota) Terrace, which is a private section of the...

Joy Personal Care has roped in Bollywood superstar Shah Rukh Khan as a brand ambassador for its “face wash” category as part of its multi-year agreement with Khan’s Indian Premier League (IPL) franchise, the Kolkata Knight Riders (KKR). As per the agreement, the “JOY Lemon Face Wash” will have SRK endorsing it alongside Bollywood actress...

Worcestershire County Cricket Club (WCCC) have signed a partnership agreement with global creative agency DRPG, which thus becomes their Official Season Preview and Kit Launch Show Partner.  The partnership, in association with WCCC’s Official Creative Partner, BEARD, will entail a host of unique fan engagement activities highlighting the club’s aspirations. Joe Tromans, Head of Commercial,...

The United Football League (UFL), a US professional gridiron football minor league, has roped in Under Armour as its Official Uniform supplier. The sports apparel brand will also serve as the Sideline Apparel Partner for the UFL players and coaches, as well as the Performance Apparel Partner, Licensed Fan Gear Partner, and Youth Football Partner...

Indian healthcare brand Amrutanjan has roped in Indian professional cricketer Ruturaj Gaikwad as a brand ambassador for its “Electro+” electrolyte beverage. Amrutanjan Healthcare is also known for its balms and roll-ons. Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Health Care Limited, commented: “Ruturaj Gaikwad epitomises the spirit of vitality and resilience, making him the perfect choice...

The National Women’s Soccer League (NWSL) has announced a multi-year partnership agreement with global retail giant Amazon. The partnership will see Amazon become the Exclusive Retail Sponsor of America’s top-tier women’s professional club football division as well as the Presenting Partner of its Best XI Awards. With this deal, Amazon also becomes an official NWSL...