Aditya Chaudhuri

Joy Personal Care has roped in Bollywood superstar Shah Rukh Khan as a brand ambassador for its “face wash” category as part of its multi-year agreement with Khan’s Indian Premier League (IPL) franchise, the Kolkata Knight Riders (KKR). As per the agreement, the “JOY Lemon Face Wash” will have SRK endorsing it alongside Bollywood actress...

Worcestershire County Cricket Club (WCCC) have signed a partnership agreement with global creative agency DRPG, which thus becomes their Official Season Preview and Kit Launch Show Partner.  The partnership, in association with WCCC’s Official Creative Partner, BEARD, will entail a host of unique fan engagement activities highlighting the club’s aspirations. Joe Tromans, Head of Commercial,...

The United Football League (UFL), a US professional gridiron football minor league, has roped in Under Armour as its Official Uniform supplier. The sports apparel brand will also serve as the Sideline Apparel Partner for the UFL players and coaches, as well as the Performance Apparel Partner, Licensed Fan Gear Partner, and Youth Football Partner...

Indian healthcare brand Amrutanjan has roped in Indian professional cricketer Ruturaj Gaikwad as a brand ambassador for its “Electro+” electrolyte beverage. Amrutanjan Healthcare is also known for its balms and roll-ons. Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Health Care Limited, commented: “Ruturaj Gaikwad epitomises the spirit of vitality and resilience, making him the perfect choice...

The National Women’s Soccer League (NWSL) has announced a multi-year partnership agreement with global retail giant Amazon. The partnership will see Amazon become the Exclusive Retail Sponsor of America’s top-tier women’s professional club football division as well as the Presenting Partner of its Best XI Awards. With this deal, Amazon also becomes an official NWSL...

Hungarian telecom company Magyar Telekom has signed a long-term partnership agreement Hungarian professional footballer Dominik Szoboszlai. The Liverpool FC midfielder, also captain of the Hungary men’s national football team, took to Instagram to announce the partnership. The two parties will work together to encourage Hungarians not to give up despite difficult circumstances. The partnership is...

Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss F1 team. Scania’s premium trucks will be at the Sauber F1 headquarters in Hinwil, helping the team transport their equipment throughout Europe.  Alessandro Alunni Bravi,...

The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making “Visit Qatar” the Official Tourism Partner of the venue for 2024. The partnership aims to highlight the country’s “diverse offerings”. Amro Al-Hamad, Executive Director of Qatar Motor and Motorcycle Federation (QMMF) and CEO of Lusail International...

The Punjab Kings (PBKS) have roped in healthcare products manufacturer KENT as their Principal Sponsor ahead of the 2024 Indian Premier League (IPL) season. As per the agreement, KENT will gain branding visibility on the PBKS jersey. Satish Menon, CEO, KPH Dream Cricket Limited, said: “We are delighted to have Kent back as our partner...

Professional boxer Anthony Joshua has inked a long-term partnership renewal agreement with Under Armour. As per the renewed agreement, Joshua will continue sporting Under Armour apparel in the ring. The two parties have worked together since 2015. The partnership renewal was announced through an AI-advertisement titled “Forever Is Made Now”. On continuing with Under Armour,...