Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

FC Barcelona renew CUPRA deal

FC Barcelona have signed a partnership renewal agreement with vehicle manufacturer CUPRA, which will thus continue on as their Official Automotive and Mobility Partner as well as the Official Car until the end of the 2028/29 season.  The partnership, having kicked off in 2019, will see the two parties continue working towards nurturing young talent...
Aditya Chaudhuri

Punjab Kings team up with Dazller

The Punjab Kings (PBKS) have roped in beauty brand Dazller as their Official Beauty Partner for the upcoming season of the Indian Premier League (IPL).  The partnership will see Dazller provide its range of beauty products to the PBKS cheer squad to “enhance the style of the spirit spectacle.” The two parties aim to highlight...
Aditya Chaudhuri

Royal Challengers Bangalore and Himalaya Wellness extend partnership, launch #TakeMySPOT campaign

Indian personal care brand Himalaya Wellness has announced a partnership extension agreement with the Royal Challengers Bangalore (RCB) for the ongoing Women’s Premier League (WPL) season with the launch of the #TakeMySPOT campaign. Through the campaign, Himalaya Wellness aims to acknowledge that, “while no one can take these well-deserved spots, for the unwanted spots on...
Aditya Chaudhuri

F1 Academy 2024 Sponsors

This article contains information about the organisations serving as official sponsors and partners to F1 Academy for its 2024 season. Also read: F1 Academy 2024 calendar out Global Partners Tatuus Italian chassis manufacturer Tatuus currently serves as a Global Partner to F1 Academy. Tatuus joined forces with the all-female racing division in November 2022 and...
Aditya Chaudhuri

Formula One finds new sponsor in McDonald’s

Formula One has signed a multi-year partnership agreement with American fast-food chain McDonald’s, which comes on board as a Regional Partner of the racing division in Latin America. The deal will see McDonald’s work on various fan activities to deliver “quality, personalised experiences that go beyond race day.” It will also enjoy race-weekend branding visibility...
Aditya Chaudhuri

Red Bull Racing sign long-term Castore extension

Oracle Red Bull Racing have signed a partnership extension agreement with British performance sportswear brand Castore. The new deal is reported to be the “largest ever apparel partnership” in terms of time period and valued north of US$200 million. The extension includes both the Milton Keynes-based Formula One outfit as well as the Red Bull...
Aditya Chaudhuri

PUMA announces landmark deal with Haryana Steelers

PUMA has revealed a first-of-its-kind agreement with Pro Kabaddi League (PKL) team Haryana Steelers, becoming their Official Kit Partner in the process.  As per the agreement, PUMA will also have its logo featured on the nape of the Steelers jersey as well as their shorts. PUMA aims to strengthen its presence within the Indian kabaddi...
Aditya Chaudhuri

Rajasthan Royals rope in NEOM as Principal Partner

The Rajasthan Royals (RR) have signed a partnership agreement with Saudi megacity project NEOM. NEOM joins the RR portfolio as a Principal Partner for the next two seasons of the Indian Premier League (IPL). The deal will put the NEOM branding on the chest of all official RR team clothing. The two parties will also work...
Aditya Chaudhuri
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