Aditya Chaudhuri

Czech automaker Škoda has announced a partnership renewal agreement with the Tour de France. The new five-year deal will see Škoda continue on as a sponsor until 2028, extending its long-standing partnership with the French bicycle race beyond two decades. Škoda will also continue sponsoring the Tour de France Femmes.  Martin Jahn, Board Member, Sales...

Stake F1 Team KICK Sauber have announced a partnership agreement with San Jose, California-based cloud networking company Extreme Networks. The partnership will see Extreme Networks’ Wi-Fi 6E solutions provide the Hinwil-based Swiss outfit with high-bandwidth Wi-Fi at their headquarters as well as during their travels throughout the 2024 Formula One season. Stake F1 will also...

Bundesliga International, the overseas division of the German Bundesliga, has extended and expanded its partnership with Swiss sports tech company Sportradar. The partnership extension will see Sportradar continue on as the Official International Betting and Streaming Rights Provider of 1. Bundesliga and 2. Bundesliga.   The new long-term deal, set to run until the 2031/32 season,...

US-based esports organisation Team SoloMid (TSM) has announced a partnership agreement with online eyewear retailer Zenni Optical. The partnership will see Zenni Optical become the Official Eyewear of TSM. The two brands will work together to develop innovative products and promote eye health awareness within the gaming community. Additionally, the Zenni Optical logo will feature...

This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Oracle Red Bull Racing as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Also read: Formula One Sponsors 2023 Title Partner Oracle In February 2022, Red Bull Racing signed a five-year...

This article contains information about the organisations enjoying branding presence across the assets of MoneyGram Haas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship season. Haas Automation In 2014, North American computer numerical control (CNC) machine tool builder Haas Automation entered the Formula One world with their own...

The Mumbai Indians (MI) have signed a partnership agreement with beauty brand LoveChild Masaba for the ongoing Women’s Premier League (WPL) season. The partnership will see the two parties work towards “redefining beauty beyond conventional standards, individuality, and authenticity.” The partnership was revealed through the “Har Innings Mein Beautiful” (“beautiful in every innings”) campaign. Masaba...

Indian esports tournament organiser Skyesports has roped in Indian electronics brand Zebronics as the gaming peripherals partner for the Skyesports Champions Series (SCS), a ?10-lakh worth Battlegrounds Mobile India (BGMI) esports tournament.  As the tournament’s gaming peripherals partner, Zebronics will showcase its gaming products range throughout the event. The Skyesports Champions Series features India’s top...

FanCode has signed a multi-year partnership agreement with Formula One, thus becoming its Exclusive Broadcast Partner in India for the 2024 and 2025 seasons. As per the agreement, the Indian sports-dedicated OTT streaming platform will broadcast all Practice and Qualifying sessions, Sprint events, and Grands Prix for the next two F1 seasons. The 2024 F1...

Formula One has signed a ten-year deal with beIN SPORTS, which will see the latter exclusively broadcast the motor racing series in Turkey as well as the Middle East and MENA regions. The deal, set to run till 2033, will cover 25 regions in total, with beIN gaining rights to broadcast all F1 races, including...