Aditya Chaudhuri - News Site Editor Page 170
Viacom18 and International Hockey Federation (FIH) sign exclusive media rights agreement
The International Hockey Federation (FIH) has signed a new exclusive media rights agreement with Indian broadcaster Viacom18. The four-year partnership, set to run from 2023 to 2027, will include all...
Nike signs new deal with International Hockey Federation (FIH)
Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter's umpires and officials. Nike provided equipment at the...
BCCI lands Campa Cola and Atomberg Technologies for 2024–26 home season
The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of...
Iga Swiatek joins hands with Lego
WTA No.1 Iga Swiatek has revealed that she is the new face of toy manufacturer Lego in her home country, Poland. The four-time major singles winner has been a long-time...
Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Williams Racing extend Power Unit agreement with Mercedes-Benz
British Formula One team Williams Racing have announced an extension of their Power Unit (PU) agreement with Mercedes-Benz, which will thus continue on as their official Power Unit Supplier as...
Australian Open signs Luckin Coffee agreement
The Australian Open (AO) has signed a multi-year partnership agreement with Chinese coffeehouse chain Luckin Coffee, which thus comes on board as the Grand Slam's Official Coffee Partner in China...
Tiger Woods and Nike part ways
Golf legend Tiger Woods and Nike have decided to end their 27-year-old partnership, as confirmed by Woods' agent, Mark Steinberg, to CNBC, calling it a "business decision". The decision marks...
Hyderabad E-Prix 2024 cancelled
Formula E has announced that the 2024 Hyderabad E-Prix, which was scheduled for February 10, has been cancelled. Formula E has stated that the decision to cancel the race has...
SA20 signs up with Zoho
The Betway SA20 has partnered up with global technology firm Zoho, which has come on board as the Official Business Technology Partner of the South African franchise T20 cricket league....