Rahul Saha

Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC).  The agreement entails Sportz Interactive providing a comprehensive and forward-thinking social media strategy for India, which includes regional-specific content creation, localisation, and implementation across the official UFC social...

This article contains information about Italian professional tennis player Luca Nardi’s brand endorsement deals. Yonex  The Japanese sports equipment manufacturing company had a head-to-toe sponsorship deal with Nardi since his junior days, as early as 2017. As its head-to-toe sponsored athlete, Nardi wore Yonex clothing and shoes while also using Yonex racquets.  In January 2024,...

This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their official sponsors for the 2023/24 season. Official Partners  BOXT  Based in Leeds, West Yorkshire, BOXT is a smart home and heating systems expert. It was announced as LUFC’s Official Sleeve Sponsor...

Sony Pictures Networks India (SPNI) has extended its collaboration with the Union of European Football Associations (UEFA), thus renewing its exclusive broadcast and digital rights agreement with the European football-governing body for showcasing the UEFA Champions League, the UEFA Europa League, the UEFA Conference League, the UEFA Super Cup, and the UEFA Youth League.  The...

This article contains information regarding the organisations serving as official sponsors and partners to the English Football League (EFL) during its 2023/24 season. Also read: Premier League Sponsors 2023/24 Sky Bet  Headquartered in Leeds, British-based gambling company Sky Bet has served as the title sponsor to all three tiers of the EFL since the 2013/14...

This article contains information about the organisations serving as official sponsors and partners to the Indian Premier League (IPL) for its 2024 season. Title Sponsor TATA Sons When it initially took over the IPL title sponsorship rights from Vivo in 2022, the TATA Group and the IPL had agreed upon a two-year deal reportedly worth...

This article contains information about the organisations serving as official sponsors and partners to the National Hockey League (NHL), the premier men’s franchise hockey league in North America, for its 2023/24 season. Global Sponsors North American Sponsors  US-only Sponsors  Canada-only Sponsors  International Sponsors 

This article contains information regarding American professional basketball player Damian Lillard’s brand endorsement deals and business ventures. CURENT ENDORSEMENTS Adidas  German athletic apparel and footwear corporation Adidas signed a sponsorship deal with the eight-time NBA All-Star in 2012 when he made his debut in the NBA. Later in 2014, Adidas and Lillard signed a ten-year...

This article contains information about American professional basketball player James Harden’s brand endorsement deals and business ventures. James Harden brand endorsements and sponsors over the years — Adidas, Autograph.io, GoPuff, Panini, Stance Socks, State Farm mutual Auto Insurance, ZenWTR, Cash App, Amazon, EA Sports, Beats Electronics CURRENT ENDORSEMENTS Adidas  In August 2015, German athletic apparel...

This article contains information about American professional wrestler and actor John Cena’s brand endorsement deals and business ventures. John Cena’s brand endorsements and sponsors over the years — Capri Sun, Fruity Pebbles, Gillette, Gold’s Gym, Hefty, Tapout, Mattel, FanDuel, Subway, Cricket Wireless, YJ Stinger, Honda, Skyy Vodka, M.A.C Cosmetics, American Body Building, Armor All, Experian,...