FC Barcelona have announced a multi-year partnership extension agreement with Asian banking group Maybank. The renewal deal will see Maybank continue on as the Official Bank of the club in Malaysia and Singapore until 2027.
The renewal announcement saw Maybank launch a new campaign for the Barça fans. The bank will also continue offering co-branded payment cards in Malaysia and Singapore.
With the deal renewed, the Catalan club aim to further strengthen their presence in the Asian market.
Juli Guiu, Vice-president of FC Barcelona Marketing Area, commented:
“We are proud to extend the collaboration between FC Barcelona and Maybank to provide with new services and Barça experiences for our fans in Malaysia and Singapore as Barça Official Bank in both markets. Asia is a strategic region for the Club expansion with hundreds of thousands of passionate fans eager for new and innovative ways to have a closer relation with us and Maybank initiatives are a perfect fit for all of them. We look forward to continuing working together in this extended relationship.“
Syed Ahmad Taufik Albar, Group CEO, Community Financial Services of Maybank, added:
“We are thrilled to announce the continuation of our successful partnership with FC Barcelona. This collaboration marks the commitment to delivering exceptional value and experiences to our customers. Over the past years, we have launched numerous marketing campaigns, activations, and exclusive deals that resonated deeply with Malaysian and Singaporean Culers. This renewed partnership promises to bring even more innovative and engaging initiatives that will delight fans and strengthen our bond with one of the world’s most iconic football clubs.
“FC Barcelona holds a special place in the hearts of football enthusiasts in Malaysia and Singapore, and our collaboration with the club underscores our dedication to enhancing our customer-centric experiences. As one of the top football clubs in these regions, FC Barcelona’s popularity provides a unique platform for us to connect with our customers in meaningful ways. We look forward to another three years of shared success and unforgettable football moments.“
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