Bayer 04 Leverkusen have announced a long-term partnership with US sporting goods manufacturer New Balance, roping it in as their Official Kit Supplier starting with the 2025/26 season.
The deal will see New Balance provide apparel to all Leverkusen teams, including the senior and academy setups of both their men’s and women’s divisions.
Additionally, Bayer Leverkusen’s track-and-field department will also be provided with apparel designed and manufactured by New Balance.
Markus Breglec, Leverkusen’s Chief Marketing and Innovation Officer, said:
“This creates a partnership between two global soccer greats working closely together as like-minded brands to succeed together on the pitch, develop innovative products and increase the reach for our fans near and far. New Balance, with its global presence, matches Bayer 04’s international reach to jointly develop the men’s, women’s and youth teams and, with this very exciting collaboration, reaches even further into the wider Bayer sports family, as evidenced by the already activated cooperation with the Leverkusen track and field athletes. We are convinced and excited to have found a partner who will accompany Bayer 04 Leverkusen on an exciting path of growth on and off the pitch in the coming years. We will work together to fulfill the dreams of our fans – at all levels, together under the cross.“
Andrew McGarty, New Balance Global Director of Football Sports Marketing, added:
“New Balance is honored to enter into this groundbreaking partnership with Bayer 04 Leverkusen, a club with an illustrious history and an exciting future at the pinnacle of world soccer. This relationship underscores our unwavering commitment to global soccer by joining forces with one of the most competitive and ambitious clubs in the world. Together, we will adapt and nurture the deep-rooted traditions of Bayer 04 Leverkusen while shaping a bold new era – with innovative, high-performance products that reflect the club’s relentless pursuit of excellence.
“This is more than just a shirt partnership, it’s a fusion of soccer tradition, cutting-edge design and an enduring connection with the passionate Leverkusen community. We can’t wait to get started.“
Fernando Carro, CEO of Bayer 04 Leverkusen, added:
“Bayer 04 Leverkusen is delighted to enter into a long-term partnership with New Balance from the 2025/26 season. This relationship is the first of its kind for New Balance in German professional football. We look forward to being a strategic partner in this important step into an exciting future.“
Also read: Bayer 04 Leverkusen Sponsors 2024/25
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