Cricket News IPL Sponsors

Bira91 inks deal with multiple IPL teams

Aditya Chaudhuri Aditya Chaudhuri

Beverage and lifestyle brand Bira91 has signed multi-year partnerships with five Indian Premier League (IPL) teams ahead of the tournament’s 2023 season. Bira91 will be joining as an Official Partner of the Mumbai Indians (MI), the Delhi Capitals (DC), the Royal Challengers Bangalore (RCB), the Kolkata Knight Riders (KKR) and the SunRisers Hyderabad (SRH).

For Bira91, the partnerships will be aimed at celebrating the fusion of cricket and beer and creating bespoke experiences for India’s new-age consumers.

Ankur Jain, founder, and CEO of Bira91, commented:

As a brand deeply rooted in cricket culture, Bira91 is thrilled to be the Official Partner for each of these amazingly talented teams. As the worlds of cricket and beer both undergo a generational shift, fans and consumers crave new and flavorful experiences. Addressing this change of guard through our multi-year partnerships, our intent is to elevate the cricket-viewing experience amongst Indian consumers.

Bira 91 inks deal with multiple IPL teams
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a thrilling opening game to kick off the ODI series between Australia and Pakistan and while...

West Indies vs England 3rd ODI: Preview and Predictions

West Indies vs England 3rd ODI: Preview and Predictions

Here's our preview for the third ODI of the 2024 England tour of the West Indies. Written by Aditya Chaudhuri.

Afghanistan vs Bangladesh 1st ODI: Preview and Predictions

Afghanistan vs Bangladesh 1st ODI: Preview and Predictions

Here's our preview for the first ODI of the 2024 Afghanistan v Bangladesh series. Written by Aditya Chaudhuri.