BLAST joins hands with Red Bull

Esports tournament organiser BLAST has roped in Austrian energy drink giant Red Bull as the Official Energy Drink Partner of the ongoing BLAST.tv Austin Major 2025, the current Counter-Strike 2 Major being held in Austin, Texas, the US.

The deal will see Red Bull have its brand and products integrated into the Austin Major through a host of elements, including both digital and physical assets in the broadcast.

Additionally, Red Bull will also sponsor the Ace broadcast segment and work on content series, which will include a “death-defying skydive over Austin.”

Red Bull will also have a booth at the Moody Center in Austin, where the event is taking place. 

Leo Matlock, BLAST’s Chief Business Officer, commented:

“We’re excited to welcome Red Bull onboard for the Austin Major, injecting their energy and passion into a landmark esports event. Red Bull has long been a key player in esports, supporting multiple organisations over the years, and we can’t wait to see what they have in store for fans watching the Austin Major.“