BNP Paribas becomes longest running sponsor
BNP Paribas Open has revealed that the BNP Paribas bank has renewed its title sponsorship agreement with the tournament, becoming the longest running title sponsor in the history of the tennis tournament. BNP Paribas will continue to host social, educational and charitable activities including their BNP Paribas Open Scholarship – a $20,000 grant awarded each year at the BNP Paribas Open to four high school students in the Coachella Valley.
BNP Paribas has been the Title Sponsor since 2009, and also sponsors other prestigious tennis tournaments such as the Roland Garros (French Open), ATP Masters 1000 tournaments (BNP Paribas Open, Internazionali BNL d’Italia in Rome, and the Monte Carlo Rolex Masters) and a host of other ATP and WTA Tour events.
Tommy Haas, Tournament Director of the BNP Paribas Open, commented,
“We are thrilled to extend our partnership with BNP Paribas. Their support has been instrumental in making the BNP Paribas Open the world-class destination that it is today. We look forward to continuing to work with BNP Paribas in the coming years to build upon the tradition of excellence we have created together and provide fans with the unparalleled experience, thrilling matches and unforgettable moments that they’ve come to expect.”
José Placido, CEO of BNP Paribas USA and CIB Americas, added,
“Renewing the BNP Paribas Open contract is a testament to the continued growth of this event as well as the partnership between the tournament and BNP Paribas. The bank’s commitment to promoting tennis at all levels has made us a trusted partner in tennis and stakeholders, including BNP Paribas clients and staff, making the BNP Paribas Open our marquee tennis event here in the Americas. This agreement ensures the tournament will continue to attract top players, provide a world-class experience for attendees, and contribute to the local Coachella Valley economy, including helping the next generation of players.”
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