Cricket News

Cricket Australia inks RISE Worldwide deal

Aditya Chaudhuri Aditya Chaudhuri

Cricket Australia (CA) has signed a four-year partnership agreement with RISE Worldwide, Reliance’s sports and business brand.

The deal, kicking off with the ongoing 2023/24 Australian summer season of cricket, will see RISE Worldwide exclusively handle CA’s sponsorship sales for virtual inventory in India. 

Over the course of the partnership, the following series will be covered:

  • India’s tour of Australia in 2024/25 and 2025/26
  • The Ashes in 2025/26
  • The annual Big Bash League (BBL) seasons and other select international matches

During the aforementioned matches, assets curated for the stakeholders such as pitch mats and virtual sight screens with representation of relevant brands will be featured during Indian broadcasts. RISE will also work with CA to grow its brand presence and build engagement with the Indian audience and stakeholders.

Stephanie Beltrame, Executive General Manager, Broadcast & Commercial, Cricket Australia, commented:

Australian Cricket is blessed that we have so many fans in India. And as the recent ICC World Cup and World Test Championship Final demonstrated, the epic rivalry between India and Australia is unmatched in World Cricket. As we look forward to tours of Australia by both the India Men’s and Women’s Teams’ in season 24/25 and beyond, we are excited to partner with RISE Worldwide to offer targeted, customised and premium sponsorship opportunities for Indian brands. RISE Worldwide have a proven track-record and demonstrated ability to deliver value to brands looking to reach a mass audience in India.

Nikhil Bardia, Head of Sponsorship Sales and Talent, RISE Worldwide, added:

We are thrilled to partner with Cricket Australia again. Virtual inventory provides a canvas for brands to innovatively engage and communicate their brand logo & messaging to the target customer group, specific to each region. This provides an opportunity for Cricket Australia to partner with like minded brands, as they develop a deeper relationship with the Indian ecosystem. Australian cricket has a vast followership across the globe and through our experience at RISE Worldwide, we hope to unlock more value for Cricket Australia.

Cricket Australia (CA) inks new deal with RISE Worldwide
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

West Indies vs Bangladesh 1st Test, 2024: Preview and Predictions

West Indies vs Bangladesh 1st Test: Preview and Predictions

Here's our preview for the third T20I of the 2024 Bangladesh tour of the West Indies. Written by Aditya Chaudhuri.

Border-Gavaskar Trophy 2024/25: 5 talking points as inconsistent Indian take on wounded Australia

Border-Gavaskar Trophy 2024/25: 5 talking points as inconsistent India take on wounded Australia

Staff Staff

Here are 5 key points as to keep in mind as the 2024/25 Border-Gavaskar Trophy kicks off. Written by Rahul Saha.

Border-Gavaskar Trophy 2024/25 | Australia v India 1st Test | Preview and Predictions

Border-Gavaskar Trophy 2024/25 | Australia v India 1st Test | Preview and Predictions

Staff Staff

In this article, we present to you our preview and predictions for the first game of the 2024/25 Border-Gavaskar Trophy as India take on Australia.