Cricket News

Punjab King (PBKS) ink B Natural deal

The Punjab Kings (PBKS) have announced B Natural Juices & Beverages as their Official Fruit Beverage Partner for the ongoing Indian Premier League (IPL) season. The partnership has seen B Natural launch the #MatchReadyBNaturalDeNaal ad campaign, which showcases the brand getting the PBKS players ready for the game through its fruit and fibre beverages. Also...
Aditya Chaudhuri

Punjab Kings (PBKS) announce Orion partnership

South Korean food company Orion has been roped in by the Punjab Kings (PBKS) as their Official Snacking Partner for the 2023 Indian Premier League (IPL) season. The partnership will see the Orion logo feature across various PBKS assets throughout the ongoing IPL season.  Also read: Punjab Kings (PBKS) Sponsors 2023 Saurabh Saith, CEO, Orion...
Aditya Chaudhuri

Kolkata Knight Riders (KKR) join forces with Money9 Network

Money9, an Indian multi-lingual digital platform for personal finance that is part of TV9 Network, has signed a sponsorship deal with Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR). The 2023 IPL season marks TV9 Network’s fourth consecutive season as a partner of the Knight Riders. Its Hindi-language channel TV9 Bharatvarsh was a KKR...
Aditya Chaudhuri

Rajasthan Royals (RR) partner with playR

Sports and lifestyle brand playR has announced a partnership agreement with the Rajasthan Royals (RR), joining as their Exclusive Global Merchandise Partner — starting with the 2023 Indian Premier League (IPL) season. The partnership with playR will enable the Royals to create a vast range of fan merchandise for their supporters worldwide. The merchandise range...
Aditya Chaudhuri

Taco Bell ropes in Hardik Pandya as first-ever India brand ambassador 

Taco Bell has roped in Indian cricket all-rounder and Gujarat Titans skipper Hardik Pandya as a brand ambassador for its #BeOneWithTheGame campaign.  For his first campaign with the brand, Pandya will be seen promoting Taco Bell’s partnership with Microsoft Xbox for a month-long giveaway.  Taco Bell will be rolling out a series of digital films...
Rahul Naresh

Rajasthan Royals (RR) renew partnership with Fino Payments Bank

Indian Premier League (IPL) franchise Rajasthan Royals (RR) have renewed their partnership with Fino Payments Bank, with the latter set to continue as the former’s Official Digital Banking Partner.  The partnership, which started in 2022, will see Fino Bank continue to drive messages of convenience, accessibility, proximity and trust. Fino Bank will also work towards...
Aditya Chaudhuri

Rajasthan Royals (RR) extend Goel TMT partnership

Indian steel manufacturing firm Goel TMT has renewed its partnership with Indian Premier League (IPL) side Rajasthan Royals (RR). The partnership renewal will see Goel TMT continue on as an Associate Sponsor of the Royals for the next three years. As an Associate Sponsor, Goel TMT will have its branding continue to feature on both...
Aditya Chaudhuri

Lucknow Super Giants (LSG) Sponsors 2023 

This article contains information regarding the organisations enjoying a strong branding presence across the Lucknow Super Giants’ (LSG) physical and digital assets as their sponsors and partners for the 2023 Indian Premier League (IPL) season. Also Read – Breaking down the IPL sponsorship jamboree in numbers Title Sponsor My11Circle The Indian fantasy sports platform became the...
Rahul Saha

Yuvraj Singh and Harbhajan Singh headline Cadbury’s #CheerForAllSports ad

Former Indian cricketers Yuvraj Singh and Harbhajan Singh headline Cadbury’s #CheerForAllSports campaign, which is aimed at encouraging the Indian public to go out and lend their support to all sports, fill up the stadiums and back the national- and international-level professional athletes across the country.  The campaign sees Cadbury have a QR code on the...
Aditya Chaudhuri

SunRisers Hyderabad (SRH) team up with Bachpan Play School

Bachpan Play School has been announced the Official School Education Partner of Indian Premier League (IPL) team SunRisers Hyderabad (SRH). This is the first-ever school tie-up in IPL history. Ajay Gupta, CEO and Founder, Bachpan Play School, commented: “We are thrilled beyond measure at becoming the Official School Education Partner for SunRisers Hyderabad. The very...
Aditya Chaudhuri