Cricket News

Electronics brand SWOTT has announced Indian cricketer Ravindra Jadeja as its brand ambassador. As brand ambassador, Jadeja will be boosting the brand’s fitness portfolio and also educate the masses about SWOTT’s various products. Jadeja will be headlining the brand’s smart-wearable segment. Speaking about his new role, Ravindra Jadeja said: “It feels great to be associated...

The UAE T20 League has announced a new long-term partnership with ZEE. The agreement will see the global media and entertainment brand acquire the exclusive media and broadcast rights for the tournament and the league will be broadcasted on ZEE's OTT platform, ZEE5. Khalid Al Zarooni, Chairman of UAE’s T20 League, commented, "Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, president – of business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcasts with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.” Mubashshir Usmani, General Secretary, ECB, added, "ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”

EdTech platform Unacademy has launched a new film called Focus: First Law of Learning, based on the fifteenth season of the Indian Premier League. The film talks about the importance of focus, both in the field of cricket and also with education. The one-minute-and-thirty-five-second film starts off with Chennai Super Kings skipper MS Dhoni’s voiceover...

Tyre manufacturer CEAT has been announced as the Official Strategic Timeout Partner of the ongoing Women’s T20 Challenge.  CEAT has stated that, through the partnership, it aims to bring the women’s game on par with the men’s game in India. Arnab Banerjeem Chief Operating Officer, CEAT Tyres Ltd, commented: “Women’s cricket has showcased some stellar...

Much like the franchise whose ashes they rose from, the SunRisers Hyderabad have reached the Holy Grail once. Last season was one to forget for them, however, as they finished their campaign bottom of the league table. This season, the only way to look is up, and the team will want to avoid their last-season...

The Hundred has signed a multi-year partnership deal with leading provider of kids’ smart watches, Xplora. The agreement will see Xplora serve as the tournament’s Official Children’s Smartwatch Supplier. Xplora will work with The Hundred to launch a Goplay campaign based on the cricket league’s theme. Both will also collaborate to distribute hundreds of smartwatches...

Binomo joins as an Official Partner of the IPL team. Indian Premier League franchise SunRisers Hyderabad have announced a new partnership with trading platform Binomo.  The agreement sees Binomo join as an Official Partner of the IPL team. The partnership is aimed at connecting traders from around the world while Binomo also uses the SRH...

Indian Premier League team Punjab Kings have announced a new partnership with McDonald’s India – North and East.  The partnership will see McDonald’s launch a special ‘Punjab Kings Meal’ made specially for the partnership. The Punjab Kings meal will consist of butter rooster grilled or butter paneer grilled burgers, with medium/giant world well-known fries and...

The England and Wales Cricket Board (ECB) have announced global accounting and financial software firm Sage as a new sponsor of The Hundred. The multi-year deal will see Sage join as the Official Insights Partner of the tournament. The UK-headquartered firm will also serve as the Presenting Sponsor of The Hundred Draft, which is scheduled to start from 2023. The partnership will see Sage branding on the umpire uniforms and Sage will power the Decision Review System (DRS) for broadcast and big screens at the venues.

The Board of Control for Cricket in India (BCCI) has announced that Indian fantasy gaming platform My11Circle has won the rights for the title sponsorship of the upcoming Women’s T20 Challenge.The fourth edition of the Women’s T20 Challenge will be held in Pune, with three teams (Velocity, Trailblazers and Supernovas) fighting for the title. The...