Cricket News

NBA and NFL stars invest in the IPL team. Indian Premier League franchise Rajasthan Royals have announced that NBA star Chris Paul of the Phoenix Suns and NFL players Kelvin Beachum and Larry Fitzgerald have invested in the Jaipur-based team. The three athletes will be joining on board as minority investors. The details of their...

Mumbai Indians and India international Suryakumar Yadav has been announced as a brand ambassador for one of the leading watch manufacturers in the country, Maxima Watches.As brand ambassador, the Mumbai Indians batter will promote Maxima’s Max Pro Smartwatches, focusing on the Max Pro X1.After putting in consecutive stellar seasons in the Indian Premier League, Yadav...

BKT In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner for eight IPL teams—the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore, the Kolkata Knight Riders, the Punjab Kings, the Rajasthan Royals, the SunRisers Hyderabad and the Gujarat Titans—for the 2022 season. BKT has been serving the PBKS as their back-of-matchday-shirt sponsor since IPL 2021. Reliance Jio The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season. For the PBKS, Jio was the principal back-of-shirt sponsor on the team's matchday shirt during the 2018 season, their chest sponsor for the 2019 and 2020 seasons, and currently serves as a sleeve sponsor. Dream11 Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to seven teams in the tournament, excluding the Kolkata Knight Riders, the Royal Challengers Bangalore and the Lucknow Super Giants. Dream11 is also a PBKS sleeve sponsor for IPL 2022.

Former Indian cricketer Virender Sehwag has been roped in as a goodwill ambassador of ed-tech platform Safalta.Sehwag will be working with the company on its goal of providing affordable education to the common Indian. Safalta is known for catering to the semi-urban and rural areas and also for its digital innovation with socio-economic sensitivities and...

Call them the bridesmaid that never gets to be the bride; call them the South Africa of the IPL. For all their potential, the Royal Challengers Bangalore are yet to win the Indian Premier League. They did make the Playoffs last year, but the trophy evaded them yet again.Now, another IPL campaign beckons the Royal...

Nestlé Munch has been announced as the Official Crunch Partner of four Indian Premier League franchises: the Kolkata Knight Riders, the SunRisers Hyderabad, the Punjab Kings and the Royals Challengers Bangalore. The partnership will see Munch launch exclusive limited-edition packs that will feature players from the four teams. Fans will have the opportunity to scan these packs and win an unique 360-degree digital experience of their favourite teams. Additionally, fans will also receive various cricket-themed games, which could then be used to redeem exclusive digital rewards, signed merchandise or a virtual meet with the players. Fans will also have the opportunity of taking photographs with their favourite players through various AR filters.

Kolkata-based footwear brand Khadim has announced a new partnership with Indian cricketer Shardul Thakur, which will see the Indian all-rounder join the company as a brand ambassador. By bringing Thakur onboard, Khadim aims to target the millenials and the Gen-Z audience and rope them in as potential customers. The partnership between Khadim and Thakur will kick off with the ‘ItsWoWItsKhadim’ campaign. The campaign will be promoting Khadim’s new fashionable range of products which reinforces the affordable price point.

Indian fantasy gaming platform LevelUp11 has roped in Afghan cricketer Rashid Khan as a brand ambassador. As brand ambassador, Khan will be the face of the brand across various marketing campaigns and brand engagement activities. Owned by the Cobaltzebra Info Technologies Private Limited, LevelUp11 is hoping to use Khan’s worldwide popularity to grow its brand. Speaking about his new partnership with Level Up 11, Rashid Khan stated: “I am elated to connect with Level up 11- because it provides millions of sports fans the ability to be the decision maker, create their team, and experience the game first hand. The level up platform exemplifies the importance of picking the correct players and assembling a team based on the playing conditions.”

Electronic goods company Havells India has announced that former Indian cricket team captain and current BCCI President Sourav Ganguly will join the company as a brand ambassador for Havells’ consumer durables brand Lloyd.As a brand ambassador, Ganguly will endorse Lloyd’s wide range of consumer durables via various marketing campaigns for the eastern Indian audience. Anil...

Chennai Super Kings opening batter and former India international Robin Uthappa has been appointed as a brand ambassador for Brain Health Initiative which aims to improve the treatment of neurological disorders.  Recognising the need to improve the treatment and prevention of neurological disorders in the community, the Karnataka State Government in association with NIMHANS and...