Cricket News

Shafali Verma becomes CEAT brand ambassador

Indian tyre manufacturer CEAT has roped in Indian professional cricketer Shafali Verma as its latest brand ambassador. The young India batter joins the likes of Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur and Mathew Hayden, all of whom are also CEAT brand ambassadors.  Shafali Verma said: “I am thrilled to join the CEAT family....
Staff

Nissan and ICC extend partnership

Nissan has extended its partnership with the International Cricket Council (ICC), the world’s cricket-governing body. The renewed agreement sees the partnership enter its eighth consecutive year. Nissan will be an Official Sponsor of the upcoming ICC Men’s Cricket World Cup 2023, with the Nissan Magnite set to be the Official Car of the World Cup.  The...
Aditya Chaudhuri

Rohit Sharma teams up with Booking.com

Indian professional cricketer Rohit Sharma has been announced as a Global Brand Ambassador of online travel platform Booking.com ahead of the upcoming ICC Men’s Cricket World Cup 2023. The partnership will see the India men’s national cricket team captain headline and star in multiple campaigns, including the “Howzat!” campaign that is specially curated for the...
Aditya Chaudhuri

Gatorade partners with Hardik Pandya

Energy drink brand Gatorade has announced a new partnership with Indian professional cricketer Hardik Pandya, who comes on board to promote Gatorade’s message of the importance of hydration while being active.  Pandya will work with Gatorade to cement the brand as the go-to name with sports, fitness and active-lifestyle as well as work on various...
Staff

SuperWin ropes in AB de Villiers as brand ambassador

Online gaming platform SuperWin has roped in former South African professional cricketer AB de Villiers as a brand ambassador. As per the deal, De Villiers will be the face of the brand and appear in advertisements and campaigns for it. SuperWin has also roped in Indian actress Pooja Hedge as an ambassador. AB de Villiers...
Aditya Chaudhuri

Cricket South Africa (CSA) nets partnership with Lotto Sport

Italian sports equipment manufacturing brand Lotto Sport has been roped in as the Official Technical Partner of all the South African national cricket teams following a partnership agreement with Cricket South Africa (CSA), the governing body for cricket in the country.  The partnership will see Lotto manufacture the playing and training kits of the South...
Staff

Ravindra Jadeja teams up with Saatvik Solar

Indian module manufacturer Saatvik Solar has roped in Indian professional cricketer Ravindra Jadeja as a brand ambassador. By getting Jadeja on board, the brand aims to reach out a wider and diverse audience while “powering the country’s transformative green economy”. As per the agreement, Jadeja will headline multiple advertisement campaigns for Saatvik Solar as well...
Aditya Chaudhuri

Viacom18 gets digital and television rights for BCCI home games

The Board of Control for Cricket in India (BCCI) has revealed that Viacom18 has gained the media rights for all of its home international fixtures for a period of five years starting in September 2023 and ending in March 2028.  The television rights and will reportedly cost Viacom18 around ?67.8 crore per game. The five-year...
Staff

YuppTV gets Asia Cup 2023 broadcast rights

South Asian content provider YuppTV has secured the broadcast rights from Disney Star for the 2023 Asia Cup. The deal will see YuppTV broadcast the event in more than 70 countries, including continental Europe, Australia, Malaysia and southeast Asia (except Singapore). Uday Reddy, Founder & CEO, YuppTV, commented: “We are thrilled and delighted to announce...
Aditya Chaudhuri

BCCI inks three-year IDFC First Bank title sponsorship deal

The Board of Control for Cricket in India (BCCI) has announced a new partnership with IDFC First Bank, which joins as the Title Sponsor of the India men’s and women’s national cricket teams for all their international matches. The three-year Title Sponsorship agreement also covers domestic Indian tournaments, such as the Duleep Trophy, the Irani...
Aditya Chaudhuri
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