Red Bull Powertrains teams up with Convergent Science
Formula One team Red Bull Racing's power unit-manufacturing division Red Bull Powertrains (RBPT), which was created in 2021 to develop power units for Red Bull and AlphaTauri, has announced a...
F1 Sponsors & Brand Partnerships Page 20
Latest News
Alfa Romeo and Corinthian Re team up
Swiss Formula One team Alfa Romeo have announced a new partnership with Corinthian Re, a speciality collateralised reinsurance company that is a subsidiary of The Corinthian Group. The partnership will...
Formula One announces Qatar Airways deal
Formula One has announced a multi-year partnership with Qatar Airways, which will see the latter join as the Global Airline Partner of Formula One. The partnership was announced at the...
Ferrari and VistaJet renew partnership
Italian Formula One team Scuderia Ferrari and global private jet company VistaJet have announced a renewal of their long-standing partnership. The renewal of the partnership will see VistaJet continue on...
Formula One inks deal with DAZN Japan
Formula One has announced a multi-year partnership with streaming services DAZN. The partnership will see DAZN broadcast Formula One in Japan till 2025. The partnership will kick off with the upcoming 2023 season where DAZN will broadcast the entire 23 race calendar including the practice sessions and qualifying sessions. DAZN will also broadcast the pre-season testing in Bahrain and also broadcast the Formula 2 and Formula 3 championships in the region where Japanese driver Ayumu Iwasa will take part in F2. Ian Holmes, Director of Media Rights and Content Creation at Formula One, commented, "Japan is a historic market for Formula 1 with some of the most passionate fans in the world, and we are delighted to announce this partnership with DAZN for them to continue to broadcast Formula 1 for the next three years. As Formula 1 continues to grow and attract new fans in Asia and around the world, it is vital that the broadcasting of our events is of the highest standard. Over the next three seasons, we look forward to working with DAZN to ensure our fans continue to enjoy the spectacle and entertainment of Formula 1.”
Haas team up with TravisMathew
American Formula One team Haas have announced a new partnership with California-based premium lifestyle performance apparel brand, TravisMathew. TravisMathew will join as the team's Official Travel Kit and Luggage Supplier. The partnership will see TravisMathew provide the American team with with travel necessities including: Lifestyle apparel, inclusive of items from TravisMathew’s Cloud Collection and more TravisMathew footwear including The Daily Shoe and The Phenom TravisMathew-branded luggage and backpacks The partnership will kick off at the pre-season testing in Bahrain, where the California brand will provide the team with apparel and luggage.
Heineken teams up with Max Verstappen and Red Bull
Dutch beverage brand Heineken has announced a double partnership with the Red Bull F1 team and their double World Champion Max Verstappen. While Heineken will join as an Official Team...
TCL Electronics renews Australian Grand Prix partnership
Global television manufacturer and consumer electronics giant TCL Electronics has renewed their partnership with the Australian Grand Prix Corporation. The partnership will see TCL Electronics continue on as the Official Television Provider of the Australian Grand Prix for the second straight year. The renewal of the partnership will see TCL provide the audience with audio-visual coverage experience with the implementation of over 800 LCD TVs installed around the circuit, helping spectators catch the on-track action at all parts of the circuit, irrespective of where they are. TCL will also host a racing simulator for the fans along with a daily prize giveaway. Rafael Mayen, TCL Electronics Australia, National Marketing Manager, commented, "TCL’s visual and audio technologies which is set to expand in the coming months with brand-new TVs and soundbars along with a wider choice of whitegoods — will put F1 fans in pole position to watch cars tear around Melbourne’s lakeside track in exhilarating detail and hear some of the best racing in the world through a fully immersive audio experience. Formula One is a breathtaking experience that offers excitement like no other sport, and we're keen to see people come in and enjoy watching the races in the new TCL Recharge Lounge.”
Red Bull announce new partnership with Built For Athletes
Red Bull Racing have roped in premium fitness brand, Built For Athletes as the team’s Official Luggage Provider, joining on a multi-year deal. Built For Athletes will provide the team with their products which will be meticulously designed to provide supreme comfort, absolute assurance and unapologetic style. Both parties will also work together on a limited edition collection which will have the Built for Athlete backpack in the Red Bull Racing colours. The backpack will have the names of Red Bull's drivers - Max Verstappen and Sergio Pérez on them. Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, "As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us. They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula One, and Built For Athletes make it that much easier with the top-class product line they have produced.”
Mercedes team up with G42
Leading UAE-based artificial intelligence (AI) and cloud computing technology company, G42, have been announced as an Official Partner of German Formula One team Mercedes following a multi-year partnership with the German team. The partnership will see Mercedes use G42's software and solutions for critical insights. Additionally the agreement will also focus on talent development programmes, joint training, and innovation workshops. Both parties will also work to find new areas to deploy AI and use it to the team's advantage. The partnership will see the G42 logo present on the Mercedes race car and on the race helmets of both drivers and in the team garage during race weekends. Peng Xiao, Group CEO at G42, commented, "Modern motorsport and technology go hand-in-hand, especially when you consider the sheer magnitude of critical data that is generated during every race weekend. By combining exceptional human talent with advanced AI, big data analytics and computing power, we are in a position to optimise a wide range of processes, both on and off the track, enabling decision dominance and expanding the boundaries of what’s currently possible. We are very excited about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look forward to making our technical resources and expertise available to help them succeed.”