Aston Martin team up with Citi Private Bank
British Formula One team Aston Martin have announced a new sponsorship deal with Citi Private Bank ahead of the 2023 Formula One season. The partnership is an extension of Citi's...
F1 Sponsors & Brand Partnerships Page 22
Latest News
AlphaTauri extend Flex Box partnership
A leading global supplier in the logistics industry, Flex Box has announced a partnership extension with Italian Formula One team Scuderia AlphaTauri. The partnership will see Flex Box continue on...
Williams Racings inks new deal with Gulf Oil International
British Formula One team Williams Racing have announced a new long-term partnership with leading manufacturer of oils and lubricants, Gulf Oil International. Gulf will also partner the Williams Racing Driver...
Red Bull announce new deal with Rokt
Global leader in ecommerce technology, Rokt has been roped in by Austrian Formula One team Red Bull Racing as an Official Team Partner. Rokt and Red Bull will work together on multiple projects to foster greater diversity in Formula One and beyond. Rokt along with Red Bull will also work together to recruit female esports athletes for the Red Bull Racing team. Rokt will also become Title Partner of Red Bull Racing’s event celebrating International Women in Engineering Day. The partnership will see the Rokt logo present on the Red Bull race cars, driver suits, on the jerseys of the Red Bull Racing Esports team and also on various other team collaterals. Bruce Buchanan, CEO of Rokt, said, "Rokt and Oracle Red Bull Racing are both innovative, disruptive, mission-driven companies focused on our commitment to diversity, sustainability and being a force for good in our communities. We’re thrilled to partner with the Oracle Red Bull Racing team and align on our mission to unleash possibility, develop the careers of talented female ethletes and empower women in sports, engineering, ecommerce and other fields across the globe. Oracle Red Bull Racing is also making history this year by launching its F1 car here in the US—the first time any team has launched its car in the States—and the timing of this event makes our partnership even more exciting.”
Ford announces Red Bull partnership for F1 return
After making the announcement for their return to Formula One, Ford have officially announced that they will be partnering with Red Bull for their return to the sport in 2026 and Red Bull and their sister team AlphaTauri will both use Ford-branded engines from the 2026 season onwards. The announcement of the partnership between Ford and Red Bull was made during Red Bull's livery launch for their RB19 car for the upcoming season, in New York. Following Honda's announcement to walk away from the sport, Red Bull had set up a new division to build their own engine, Red Bull Powertrains and Ford will now support the team and also provide technical input and work together on the development of a hybrid power unit to supply engines to Red Bull and AlphaTauri. Christian Horner, Team Principal, Red Bull Racing, said, "It’s fantastic to be welcoming Ford back into Formula 1 through this partnership. As an independent engine manufacturer to have the ability to benefit from an OEM’s experience like Ford puts us in good stead against the competition. 'They are a manufacturer rich in motoring history that spans generations. From Jim Clark to Ayrton Senna and Michael Schumacher, the lineage speaks for itself. For us as Red Bull Powertrains to open the next chapter of that dynasty, as Red Bull Ford, is tremendously exciting. 2026 is still a while away but for us the work already starts as we look to a new future and a continued evolution of Oracle Red Bull Racing.”
AlphaTauri ink new partnership with PKN ORLEN
Italian Formula One team Scuderia AlphaTauri have announced a new multi-year partnership with global oil and gas company PKN ORLEN. The multi-year deal will see PKN ORLEN join the team as a Principal Partner. The partnership will see PKN ORLEN have their branding present on a host of team assets as well as the AlphaTauri race car, on the rear wing and even on the driver apparel. Prior to joining AlphaTauri as a Principal Partner, PKN ORLEN were the Title Partners for Swiss team Alfa Romeo. Daniel Obajtek, CEO of PKN ORLEN, commented, "ORLEN Group is Central Europe’s most significant multi-utility concern, serving more than 100 million customers. Global brand recognition is essential to achieve our strategic goals. Nearly half of the Group’s revenues come from sales abroad. That is why we consistently focus on sport sponsorship, a cornerstone of our presence in the most prestigious racing series. With Formula 1’s exposure, we reach hundreds of millions of fans worldwide and have built a consistent marketing strategy in Poland and abroad for years. We will continue to leverage the vast potential of the sport with our new cooperation with Scuderia AlphaTauri.”
Sauber announces Audi as minority stakeholder
The Sauber Group has released a statement, revealing that German automotive manufacturer Audi has acquired a minority stake in the Swiss motorsport engineering company. With this agreement, Audi has taken...
Alfa Romeo inks new deal with KICK
Swiss Formula One team Alfa Romeo F1 Team Stake have announced a new partnership with community-driven live-streaming platform KICK. The partnership will put the KICK branding on the Alfa Romeo...
Alfa Romeo announce new partnership with Stake
Swiss Formula One team Alfa Romeo have announced a new multi-year partnership with entertainment and lifestyle brand Stake. The new partnership will see Stake join as the Title Partner of...
Formula One inks new deal with beIN Sports
Formula One has announced a multi-year partnership with Qatar-owned state broadcaster beIN Sports. The partnership will kick off from the 2023 Formula One season and cover a total of ten...