Heroic renews Red Bull partnership
Danish esports organisation Heroic has announced that it will be extending its partnership with Red Bull for a third consecutive year. The extension will see the Red Bull logo continue...
F1 Sponsors & Brand Partnerships Page 23
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McLaren extend Castore partnership
British motor-racing team McLaren have announced an extension of their partnership with British sportswear brand Castore. The expansion of their partnership will see Castore continue on as the team's Official...
F1 confirms 2023 calendar
Formula One has announced that the upcoming 2023 season will consist of 23 races. Initially the season was supposed to consist of a record 24 races but the Chinese Grand Prix was cancelled due to the country's Covid-19 situation and Formula One has revealed that there will not be any replacements for the Chinese Grand Prix. The season will kick off on March 5, 2023 with the Bahrain Grand Prix and conclude as the Abu Dhabi Grand Prix on November 26,2023. The season will also host the inaugural Las Vegas Grand Prix on November 18, 2023 and will see the return of the Qatar Grand Prix on October 8, 2023. The race is Lusail, Qatar was introduced during the 2021 season but was not a part of the 2022 championship due to the country hosting the FIFA World Cup 2022.
Mercedes team up with Solera
A global leader in vehicle lifecycle management, Solera has announced a multi-year partnership with German Formula One team Mercedes. The partnership will see both companies work towards automotive innovation and...
Ferrari inks new deal with Harman Automotive
A Samsung subsidiary and electronics technology firm, Harman Automotive has been roped in by Italian Formula One team Ferrari as an Official Team Partner ahead of the 2023 Formula One...
Formula One extends Zandvoort partnership
Formula One has announced that the Dutch Grand Prix, which is held at CM.com Circuit Zandvoort in Zandvoort, the Netherlands, will remain on the calendar until 2025. The new deal...
F1 cancels Chinese Grand Prix 2023
Formula One has announced that, following discussion with the event organisers and promoters, the 2023 Chinese Grand Prix will not be taking place. The decision is made due to the...
Formula One inks partnership with PacSun
Formula One has announced a multi-year partnership with youth retail clothing brand Pacsun. The partnership will see the launch of a new merchandise collection at the upcoming ComplexCon 2022 festival,...
Porsche Supercup extends Formula One partnership
Formula One has announced an eight-year extension of its partnership with Porsche. The extension will see the Porsche Supercup continue to be supported by Formula One and remain on the...
McLaren and Gulf Oil to end partnership
British Formula One team McLaren have announced that they will be ending their strategic partnership with Gulf Oil. The partnership came to an end at the end of the Formula...