Red Bull ink New Era partnership
Austrian Formula One team Red Bull Racing have announced a new partnership with New York-based clothing brand New Era. The partnership, which will start from the 2023 F1 season, will...
F1 Sponsors & Brand Partnerships Page 24
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Aston Martin ink Porto Seguro partnership
British Formula One team Aston Martin have announced a partnership with Brazilian insurance firm Porto Seguro. The partnership will kick-off from the Abu Dhabi Grand Prix 2022 and will continue...
Haas announce Palm Angels partnership
American Formula One team Haas have roped in Italian luxury fashion brand Palm Angels as their "Official EntArtainment Curator". The partnership will kick off from 2023 and see Haas work...
Ferrari announce HCL Software partnership
Italian Formula One team Ferrari have announced a new multi-year partnership with global leader in enterprise software solutions, HCL Software. HCL Software will join as a strategic partner of the...
Mercedes team up with Einhell
German Formula One team Mercedes-AMG Petronas have announced leading manufacturer of state-of-the-art cordless power tools and garden equipment, Einhell, as their Official Tool Expert. The partnership, which will get underway...
Haas announce Schumacher departure
American Formula One team Haas have announced that their German driver, Mick Schumacher, will be parting ways with them at the end of the ongoing 2022 Formula One season. Schumacher,...
Rolex teams up with Formula One for Australian Grand Prix
Formula One has announced a new partnership with Swiss watchmaker Rolex, which will see the latter become the Title Partner of the Australian Grand Prix. Rolex, which was the Title...
Formula One renews AWS partnership
Formula One has renewed and expanded its partnership with leading comprehensive cloud platform Amazon Web Services (AWS). The expansion will see AWS become a Global Partner of Formula One. The...
Haas announce OAKBERRY partnership
American Formula One team Haas have announced OAKBERRY, the largest açaí brand in the world, as an Official Partner for the remainder of the Formula One World Championship 2022 season....
Formula One announces Kindred Concepts deal
Formula One has partnered with Kindred Concepts to launch the first-ever Formula One-licensed premium experiential venue: the F1 Arcade. The F1 Arcade will open for the public on November 24,...