Formula One extends Sky partnership
Formula One has announced the extension of its broadcast partnership with Sky. The extension will see Sky continue to serve as the Official Broadcaster of the sport in all of...
F1 Sponsors & Brand Partnerships Page 26
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Formula One partners with China Telecom
Formula One has announced a partnership with China Telecom ahead of the 2022 Singapore Grand Prix. The partnership will last till the end of the 2022 season, for the final...
Max Verstappen extends Viaplay partnership
Reigning Formula One champion Max Verstappen has extended his partnership with Dutch streaming service Viaplay, having agreed to a multi-year expansion. The expansion of the partnership will kick-off from the...
Ferrari ink Bitdefender partnership
Italian Formula One team Ferrari have announced a multi-year partnership with Bitdefender, a global leader in cybersecurity. The partnership will see Bitdefender become the Cybersecurity Global Partner of the team....
Mercedes extend PETRONAS partnership
German Formula One team Mercedes have announced a renewal of their Title and Technical partnership with progressive energy group PETRONAS from the 2026 season onwards. The extension of the partnership...
Red Bull ink partnership with Sparco
Racewear manufacturer Sparco has been announced as Austrian Formula One team Red Bull Racing's Technical Racewear Supplier. The partnership will see Sparco provide the Red Bull drivers and trackside crew...
Red Bull team up with Castore
British premium sportswear brand Castore has announced a new partnership with Austrian Formula One team Red Bull Racing. Joining as a Team Partner from 2023, Castore will provide the team...
Natalie Robyn announced as FIA's first-ever CEO
The Fédération Internationale de l'Automobile (FIA) has announced former Volvo Switzerland CEO Natalie Robyn as its first-ever chief executive officer. Robyn has more than a decade of experience in the...
Red Bull announce Blenders Eyewear partnership
Austrian Formula One team Red Bull Racing and Blenders Eyewear have announced a new three-year partnership, which will see the latter join as the Official Sunglasses Sponsor of the former. ...
McLaren team up with Jack Daniel's
British Formula One team McLaren have inked a multi-year deal with Jack Daniel's Tennessee Whiskey, which will see the latter join as an Official Partner of the team from the...