Formula One scores deal with Salesforce
Salesforce has inked a five-year deal with F1. Global leader in customer relationship management (CRM) Salesforce has joined the Formula One family as a Global Partner in a five-year deal....
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Red Bull announce BMC Switzerland partnership
BMC Switzerland joins as an Official Partner. Swiss bicycle and cycling products manufacturer BMC Switzerland has announced a multi-year partnership with Austrian Formula One team Red Bull Racing. The partnership...
Alfa Romeo enter the metaverse with Everdome
Formula One team Alfa Romeo have signed a partnership with Everdome, the world's first hyper-realistic metaverse, that will see them work towards providing a digital home for the future of...
Mercedes unveil Eight Sleep partnership
Eight Sleep joins the German Formula One team as an Official Team Supplier.One of the leading first sleep fitness companies, Eight Sleep has been unveiled as an Official Team Supplier...
Alfa Romeo score Ceramica Cielo partnership
Italian interior design brand joins as an Official Partner. Hinwil-based Formula One team Alfa Romeo have announced a new partnership with Italian ceramic manufacturer Ceramica Cielo. Known for its distinctive,...
Formula One nets MSC Cruises partnership
MSC Cruises joins as a Global Partner. Formula One has announced MSC Cruises, one of the world’s largest and fastest growing cruise brands, as a Global and Official Cruise Partner...
<strong>Alfa Romeo sets up Chinese social media channels</strong>
Swiss team to launch three China-based social media channels. Swiss Formula One team Alfa Romeo have announced the launch of three China-based social media channels to venture into the Asian...
Mercedes announce Akkodis partnership
Akkodis unveiled as Official Team Partner. Reigning Formula One champions Mercedes have secured a partnership with Akkodis, the new global technology powerhouse formed by AKKA & Modis. Joining as an...
Alfa Romeo secure Puma partnership
Puma joins as Official Race Gear Supplier. Swiss Formula One team Alfa Romeo have inked a new partnership with leading sports brand Puma that will see Puma join as the...
<strong>McLaren ink Google partnership</strong>
Google joins as an Official Partner. British Formula One team McLaren have announced a multi-year partnership with Google, with the latter becoming an Official Partner of the McLaren Formula One...