Oscar Piastri denies signing for Alpine
Just hours after French Formula One team Alpine announced reigning Formula 2 champion Oscar Piastri as one of their drivers from the 2023 season onwards along with Esteban Ocon, the...
F1 Sponsors & Brand Partnerships Page 28
Latest News
Mercedes F1 team up with Fastly
American cloud computing services provider Fastly has partnered with German Formula One team Mercedes, joining them as an Official Global Sponsor. The long-term deal will kick off with the upcoming...
Alpine announce partnership with Accor
Global hospitality firm Accor has announced a new partnership with French Formula One team Alpine ahead of Alpine's home race at the French Grand Prix. The partnership will see ALL,...
Mercedes announce investment in Sustainable Aviation Fuel
German Formula One team Mercedes have announced that they will be investing in Sustainable Aviation Fuel (SAF) as part of their plans to reach Net Zero by 2030. In doing so,...
Williams Racing announce partnership with Currys
British motorsport team Williams Racing have announced a new partnership with electrical retailer Currys. The partnership will see Currys back Williams' esports division. The agreement will see Williams and Currys...
Formula One to support Santander's start-up programme
Formula One has teamed up with Spanish banking group Santander to provide support to its next generation of entrepreneurs by offering them its expertise in business, innovation and sustainability. Formula...
Alfa Romeo team up with MindMaze
Swiss Formula One team Alfa Romeo have announced a new partnership with MindMaze, a neuro-technology development company. As per the deal, MindMaze will use its brain technology platform to bring...
McLaren ink new partnership with K-Swiss
A heritage footwear brand based out of Los Angeles, K-Swiss has announced a multi-year partnership with McLaren Racing. The partnership will see K-Swiss join as an Official Partner of the...
Alfa Romeo join hands with Smartech Retail Group
Swiss Formula One team Alfa Romeo have partnered with Smartech Retail Group to launch a 55-square-metre concept store situated inside the Selfridges department store in London known as 'The Track'....
Formula One extends partnership with Ferrari Trento
Formula One has announced a two-year extension to its partnership with Italian beverage brand Ferrari Trento. The partnership will see the Italian brand continue on as the Official Supplier of...