Alfa Romeo team up with SenseTime
Swiss Formula One team Alfa Romeo have partnered with leading global AI software company SenseTime. The partnership will see Alfa Romeo work with SenseTime to explore new innovative applications of...
F1 Sponsors & Brand Partnerships Page 29
Latest News
BOSS teams up with Aston Martin
British Formula One team Aston Martin have announced a new partnership with fashion brand BOSS which will see the latter become the team's Official Fashion Partner. The partnership will get...
McLaren Racing ink new partnership with NEOM
McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge...
AlphaTauri announce Buzz Group partnership
Buzz Group, a multinational conglomerate based out of England, has announced a new partnership with AlphaTauri, joining the Italian F1 team as an Official Partner. The multi-year partnership will be...
Formula One renews US media rights partnership with ESPN
Formula One has renewed its media rights deal with ESPN for a further three years. The new deal, which will run till 2025, is reported to be around US$75-90 million...
Haas teams up with Starlight Children's Foundation
American Formula One team Haas has announced a new charity partnership with Starlight Children's Foundation, USA. The partnership will see Haas provide support and respite to the families and children...
Alpine announce new Canel’s deal
French Formula One team Alpine have announced a new partnership with Mexican confectionery Canel’s. The partnership builds on Canel’s aim towards building its presence in motorsport both in Mexico and...
Zhou Guanyu announced as HSBC China ambassador
Alfa Romeo's driver Zhou Guanyu has been announced as HSBC Bank China's latest brand ambassador. The partnership will see HSBC use Zhou's profile to encourage the youth to pursue their...
Formula One extends presence in Brazil with dual partnership
Formula One has extended its partnership with Bandeirantes, Brazil for a further three years, which will see the latter continue to hold the exclusive broadcast rights of F1 in Brazil...
Alfa Romeo announce ASSOS partnership
Swiss Formula One team Alfa Romeo have teamed up with Swiss high-precision cycling equipment supplier ASSOS. The partnership will see ASSOS provide the team with cycling apparel, which is aimed...