Daniel Ricciardo signs deal with OKX
Australian Formula One driver Daniel Ricciardo has inked a multi-year partnership with cryptocurrency trading company OKX. The agreement will see the McLaren driver join the company as a brand ambassador. ...
F1 Sponsors & Brand Partnerships Page 29
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Alfa Romeo teams up with AximTrade
Hinwil based Formula One team Alfa Romeo have announced financial services provider AximTrade, who specialises in Forex and CFD trading, as an Official Partner of the team. As part of...
Formula One teams up with PATRÓN Tequila
Bacardi-owned tequila brand PATRÓN Tequila has signed a partnership deal with Formula One. The agreement will see PATRÓN Tequila become the Official Tequila of the F1 Paddock Club, the official...
McLaren to permanently honour Ayrton Senna's legacy
British Formula One team McLaren have announced that their Formula One race cars will permanently feature former McLaren driver Ayrton Senna's logo from the 2022 Monaco Grand Prix onwards. Regarded...
Ferrari announce special collaboration with Disney Pixar
Scuderia Ferrari and Disney Pixar have teamed up ahead of the Monaco Grand Prix to celebrate the launch of Disney’s new movie, Lightyear. The partnership is built around teamwork and speed — something that both Ferrari and Disney share. Ferrari’s drivers Charles Leclerc and Carlos Sainz have also voiced cameos in the Italian and Spanish versions of the animated film. Charles Leclerc spoke about his experiences while working on the film, stating: “It was my first dubbing cameo. It was a completely different experience from what I have done in the past. The things I have in common with Buzz – well, I think the speed, we are both quite fast, we like to push the limits.
McLaren ink new partnership with Cadence
Formula One team McLaren have announced a new multi-year agreement with computational software firm Cadence Design Systems. The partnership will see Cadence join as the Official Technology Partner of McLaren....
Alfa Romeo team up with ProTech Monte-Carlo
Swiss F1 team Alfa Romeo have joined hands with automotive technology brand ProTech Monte-Carlo. The technical partnership will see Alfa Romeo use the latest technology developed by the company. ProTech...
McLaren expand SunGod partnership
McLaren Racing have expanded their partnership with eyewear brand SunGod, which will see the latter become the Official Fan Eyewear licensee of the McLaren Formula One team and the McLaren...
Singapore Airlines extends F1 partnership
Singapore Airlines have announced an extension of their sponsorship agreement with Formula One's Singapore Grand Prix. The new three year deal sees Singapore Airlines continue as the title sponsor of the race till 2024. Singapore Airlines had initially partnered with the Singapore Grand Prix in 2014 on a four year deal and it was extended for a further two years in 2018 and 2020. Lee Lik Hsin, SIA Executive Vice President Commercial, commented, "This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. 'SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”
Honda announced as Japanese Grand Prix title sponsor
Honda Motor Co Ltd has been announced as the title sponsor of the Japanese Grand Prix for the 2022 Formula One Championship. The race in Japan this year will be held at the iconic Suzuka Circuit on October 9, 2022, and the official title of the race will be FORMULA 1 HONDA JAPANESE GRAND PRIX 2022. The Japanese Grand Prix 2022 will be the first race in Japan since the 2019 race, where Mercedes’ Valtteri Bottas took the win. Due to the COVID pandemic, the race hasn’t taken place for the last two years.
