McLaren to enter Formula E
McLaren Racing have announced that they will be entering the world of electric motorsports, joining the Formula E Championships from the 2022/23 season onwards. The McLaren Formula E team will...
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Alpine nets Berluti partnership
French Formula One team Alpine have signed a new partnership with French leather manufacturer of menswear brand Berluti. The agreement will see Berluti become the F1 team’s Elegance Partner. The...
Haas ink Lunar partnership
American Formula One team Haas have announced a new partnership with Nordic financial technology company Lunar. The Denmark-based company is a regulated and independent licensed bank that has more than 500,000 users across Denmark, Norway and Sweden and is known for providing its customers with complete control over their finances on a single platform. The agreement will put the Lunar branding on the Haas cars and their Danish driver Kevin Magnussen’s race suit.
Red Bull Racing announce HJC Helmets partnership
Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Korean helmet manufacturer HJC Helmets, which will see the Korean firm join the team as their...
McLaren score Sanofi partnership
The deal will see McLaren work with Sanofi’s Industrial Affairs team to achieve greatness in manufacturing operations, which will allow Sanofi to meet the patients’ needs from all over the world through an effective use of their global network and also support the supply of their broad portfolio. McLaren will be using their digital and analytical prowess to help Sanofi focus on major factors impacting performances and help anticipate and resolve them as well.
Alfa Romeo net Seagate partnership
Swiss Formula One team Alfa Romeo have announced a new partnership with Seagate Technology. The partnership will see Seagate become the team’s Official Object Storage Service Partner.The deal sees Seagate...
Alfa Romeo ink REPX deal
London-based fintech firm REPX has signed a new partnership agreement with Alfa Romeo F1 Team. The partnership will see both parties collaborate on launching an exclusive team card, which will...
Alfa Romeo announce Ferrari Trento partnership
Alfa Romeo have signed a new partnership with Italian sparkling wine brand Ferrari Trento. The Trentino-based winery joins as an Official Partner of the Swiss Formula One team.Founded in 1902...
McLaren Racing ink ICE partnership
McLaren Racing have announced a new partnership with data, technology and market infrastructure provider Intercontinental Exchange Inc. (ICE). ICE will join as an Official Partner of the McLaren MX Extreme...
Formula One scores deal with Salesforce
Salesforce has inked a five-year deal with F1. Global leader in customer relationship management (CRM) Salesforce has joined the Formula One family as a Global Partner in a five-year deal....
