McLaren expand SunGod partnership
McLaren Racing have expanded their partnership with eyewear brand SunGod, which will see the latter become the Official Fan Eyewear licensee of the McLaren Formula One team and the McLaren...
F1 Sponsors & Brand Partnerships Page 31
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Singapore Airlines extends F1 partnership
Singapore Airlines have announced an extension of their sponsorship agreement with Formula One's Singapore Grand Prix. The new three year deal sees Singapore Airlines continue as the title sponsor of the race till 2024. Singapore Airlines had initially partnered with the Singapore Grand Prix in 2014 on a four year deal and it was extended for a further two years in 2018 and 2020. Lee Lik Hsin, SIA Executive Vice President Commercial, commented, "This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. 'SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”
Honda announced as Japanese Grand Prix title sponsor
Honda Motor Co Ltd has been announced as the title sponsor of the Japanese Grand Prix for the 2022 Formula One Championship. The race in Japan this year will be held at the iconic Suzuka Circuit on October 9, 2022, and the official title of the race will be FORMULA 1 HONDA JAPANESE GRAND PRIX 2022. The Japanese Grand Prix 2022 will be the first race in Japan since the 2019 race, where Mercedes’ Valtteri Bottas took the win. Due to the COVID pandemic, the race hasn’t taken place for the last two years.
McLaren to enter Formula E
McLaren Racing have announced that they will be entering the world of electric motorsports, joining the Formula E Championships from the 2022/23 season onwards. The McLaren Formula E team will...
Alpine nets Berluti partnership
French Formula One team Alpine have signed a new partnership with French leather manufacturer of menswear brand Berluti. The agreement will see Berluti become the F1 team’s Elegance Partner. The...
Haas ink Lunar partnership
American Formula One team Haas have announced a new partnership with Nordic financial technology company Lunar. The Denmark-based company is a regulated and independent licensed bank that has more than 500,000 users across Denmark, Norway and Sweden and is known for providing its customers with complete control over their finances on a single platform. The agreement will put the Lunar branding on the Haas cars and their Danish driver Kevin Magnussen’s race suit.
Red Bull Racing announce HJC Helmets partnership
Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Korean helmet manufacturer HJC Helmets, which will see the Korean firm join the team as their...
McLaren score Sanofi partnership
The deal will see McLaren work with Sanofi’s Industrial Affairs team to achieve greatness in manufacturing operations, which will allow Sanofi to meet the patients’ needs from all over the world through an effective use of their global network and also support the supply of their broad portfolio. McLaren will be using their digital and analytical prowess to help Sanofi focus on major factors impacting performances and help anticipate and resolve them as well.
Alfa Romeo net Seagate partnership
Swiss Formula One team Alfa Romeo have announced a new partnership with Seagate Technology. The partnership will see Seagate become the team’s Official Object Storage Service Partner.The deal sees Seagate...
Alfa Romeo ink REPX deal
London-based fintech firm REPX has signed a new partnership agreement with Alfa Romeo F1 Team. The partnership will see both parties collaborate on launching an exclusive team card, which will...