Football Sponsorships

Multinational payTV service Premier Sports has bagged the rights for all UEFA national team competitions from 2022 to 2024 in the United Kingdom, Northern Ireland, Scotland, Wales and the Republic of Ireland. The partnership will include the UEFA Nations League and Euro 2024 qualifiers as well.  Premier Sports will be broadcasting almost 60 matches, which...

The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.

Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions provider and the Official Wi-Fi Analytics Provider.  Also Read – Liverpool Sponsors 2021-22 The agreement will see Extreme Networks install Extreme Wi-Fi 6E access points...

Serie A, Italy’s premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time highlights for all Serie A, Supercoppa Italia and Coppa Italia games. Serie A will use WSC Sports’ tools to capture every moment of the games...

Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.

Social media entertainment app TikTok has signed a new deal with the UEFA that will see it become a Global Sponsor of the 2022 European Women’s Football Championship. The partnership will see TikTok launch a host of curated activations on its platform, which will have computer-generated visual effects, slogan contest and live sessions for the...

FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement, titled FIFA. One of the most popular video games developed by EA, FIFA was first released in 1993 as FIFA International Soccer. FIFA’s partnership with...

Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship deals aimed at boosting brand awareness while demonstrating the company’s commitment to excellence as well as its recognition of Africa’s rising global stature in both...

While Pep Guardiola’s Cityzens cruised their way to a third Premier League title in four years, their season ended on a bitter note as their Holy Grail, the Champions League trophy, fell from their grasp at the very last hurdle. This season, the Sky Blues venture once again into the unknown, hoping to finally bring...

Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Paris Saint-Germain (PSG) and enjoy a strong branding presence across their physical and digital assets. Also Read – Premier League Sponsors 2021-2022 PSG’S TOP SPONSORS Nike The American sportswear giant has been PSG’s technical partner since 1989, currently...