Football Sponsorships

Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club’s official website to the football media company’s platforms. The deal will see PSG deliver original content to their fans and OneFootball audience with ‘no restrictions’. PSG have been a shareholder in OneFootball since December 2020. The platform is a fully-focused...

South Korean and Tottenham Hotspur footballer Son Heung-Min has been announced as the latest brand ambassador of UK luxury fashion house Burberry. Burberry launched its pre-Autumn/Winter 2022 collection with Son headlining the collection. Son joins Marcus Rashford as a Burberry brand ambassador. Making the announcement through Instagram, Son stated: “Being an athlete from the Premier...

Sports collectable brand Topps has announced a multi-year exclusive licence agreement with Ligue 1 Uber Eats champions Paris Saint-Germain. The Fanatics-owned company will now be the producer of all PSG trading cards and stickers. The two parties will soon also announce the Official Paris Saint-Germain Team Set & the Paris Saint-Germain Chrome Box Set. Topps...

French football star Paul Pogba has teamed up with global Islamic fintech firm Wahed Inc, joining the firm as an investor and a brand ambassador. Through his partnership, Pogba hopes to inspire the younger generation to invest their money the right way and to think about long-term financial goals early in life. Pogba met Junaid...

Portuguese club SL Benfica have announced a partnership with crypto-based fan engagement platform Socios.com.  Socios.com uses blockchain technology and ??has partnered with more than 150 sports organisations across Europe, South America and the US. Socios.com has gained a lot of popularity recently with over 1.5 million downloads. Its partnership with Benfica will help the club...

Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Associazione Calcio Milan (AC Milan or simply Milan) and enjoy a strong branding presence across their physical and digital assets. AC MILAN’S MAIN SPONSORS Puma German sportswear giant Puma was announced as the new kit supplier to the...

Following are the companies and organisations that are enjoying a strong branding presence across Liverpool’s physical and digital assets. Also ReadLiverpool Sponsors 2020-21Liverpool Sponsors 2022-23Liverpool Sponsors 2023-2024 OFFICIAL MAIN PARTNER Standard Chartered Standard Chartered has been the proud Main Partner of Liverpool Football Club since 2010. The London-headquartered British multinational banking and financial services company...

West Bengal chief minister Mamata Banerjee has announced that Emami Group has signed a sponsorship deal with East Bengal Football Club. East Bengal’s disastrous run in the Indian Super League last season, which saw them win only one game throughout the entire campaign, resulted in a massive sponsor walkout, jeopardising their chances of participating in...

The France Football Federation (FFF) has announced a three-year partnership with food delivery platform Uber Eats. Uber Eats has already been supporting French football via its title sponsorship of the French topflight, Ligue 1. The deal with the FFF will see the company additionally serve as a major partner to the France national men’s, women’s...

Italian football club Bologna FC have announced a shirt sponsorship deal with British online car retailer Cazoo. The deal, set to commence from the 2022-23 season, is part of Cazoo’s plans to enter the Italian market later this year. The multi-year deal will see the Cazoo logo feature on the front of Bologna’s men’s and...