Football Sponsorships

Spanish football league LaLiga has confirmed that its partnership with Banco Santander will cease following the 2022/23 campaign. LaLiga started working with the Boadilla del Monte-headquartered Spanish financial institution at the start of the 2016/17 campaign. The two parties successfully campaigned for and enabled a number of collaborative projects, having worked on several large initiatives...

Interwetten, an online casino and sports betting company, has enhanced its sporting lineup as a result of a partnership with Borussia Mönchengladbach of the German Bundesliga. The betting business will support the club as a co-sponsor and statistical partner as part of the agreement.  Vienna-based Interwetten is a sports betting business. It began operating online...

French football club Paris Saint-German have announced a partnership with a sports betting company ParionsSport, of the FDJ group. This three-year deal will make ParionsSport a Premium Partner of the club until 2025.  Through this deal, FDJ aims to strengthen its position as a benchmark in the sports-betting market and a significant sponsor of sports...

This article contains information about the brands and organisations that are serving as sponsors and brand partners to the 2022 UEFA European Women’s Football Championship and enjoying a strong branding presence across the tournament’s physical and digital assets. Booking.com The Amsterdam-headquartered Dutch travel platform signed a four-year exclusive global partnership with UEFA National Team Football...

US-based IT services firm DXC has sealed a deal with Premier League club Manchester United, becoming their sleeve partner and digital transformation partner. From the 2022/23 season, the DXC logo will be visible on United’s home, away and third kits, providing worldwide brand exposure to the global tech company. DXC Technology replaces Kohler as the...

English football club Norwich City have signed a new principal partnership agreement with Italian floodlight brand AEC Illuminazione. As part of the deal, the AEC logo will be present on the back of the Norwich City men’s senior team’s shirt throughout the 2022-23 season, including all replica shirts. On top of the various marketing elements...

English Premier League side Newcastle United have announced noon.com as their new official sleeve partner ahead of the 2022/23 season. The Middle Eastern digital e-commerce platform for fashion, electronics, beauty, groceries, home and baby products will have its logo feature on the left sleeve of all Newcastle United matchday shirts among other club assets. Fans...

Brazilian footballing legend Ronaldo Nazário has been named the latest brand ambassador for Betfair International. The three-time FIFA World Player of the Year and two-time FIFA World Cup winner will officially join Betfair on June 30, 2022, which is the same date as the 20th anniversary of Brazil’s fifth men’s World Cup win in Japan...

LaLiga has signed a five-year agreement with Mahou San Miguel, with the Spanish brewing company becoming the league’s global beer partner. San Miguel has been with LaLiga for more than a decade but will now also enjoy international branding rights because of the new deal. The partnership will help the brand leverage LaLiga’s international visibility...

Premier League side Crystal Palace have announced Italian sports apparel company Macron as their new technical kit partner. Macron previously had a deal with the South London club from 2014 through 2018 and is now set to replace Puma as the Eagles’ new technical kit partner.  The Italian sportswear brand will supply Palace all matchday...