Global esports tournament organiser BLAST has announced a multi-year partnership with Ubisoft, which will see the two parties team-up for the Rainbow Six Esports Global Circuit, covering regional to international...
Finnish esports organisation ENCE has announced a new multi-year partnership with the Football Association of Finland (Suomen Palloliitto or SPL). The partnership will see the SPL work with ENCE to...
One of the earliest pieces of evidence of martial arts in India dates back to the Sangam literature in southern India around the 2nd century BC to the 2nd century...
Australia's cricket governing body Cricket Australia (CA) has renewed its partnership agreement with KFC. The partnership has been extended till the end of the 2024-25 season and will see the...
Sky Sports has renewed its partnership with the US Open, which will see it remain as the broadcaster of the tournament in the UK and Ireland for five more years....
The 15-year collaboration between Italian football club AC Milan and Emirates, the national airline of the UAE, has been extended until 2028 and is valued at US$175 million, according to...
French retail brand Lacoste has been announced as an Official Partner of the Mutua Madrid Open. The three-year partnership sees Lacoste join as the tournament's Official Footwear and Apparel Sponsor....
Much to the excitement of its fans, S8UL announces its third esports line-up, this time for the increasingly popular gaming title PUBG New State. With this news, S8UL has entered...
Indian cricketer Shikhar Dhawan will become the first sportsperson from Asia to launch a venture capital fund. Dhawan's US$75m global investment fund will be aimed at "innovation across the sports...
KFC India has teamed up with the Hero Indian Super League (ISL), coming on-board as an Official Partner of the league. The partnership will see KFC launch "KFC Street Football",...
