Laura Wolvaardt’s Brand Endorsements and Sponsorship Deals
Laura Wolvaardt is a professional cricketer who plays for the South Africa women’s national cricket team and Western Province in domestic competitions. At the age of 13, Wolvaardt was a...
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Ferrari net Bang & Olufsen partnership
Danish audio technology brand Bang & Olufsen has joined as an Official Partner of the Italian Formula One team Scuderia Ferrari. The partnership will see Bang & Olufsen work with...
Vergne wins action-packed Hyderabad E-Prix
DS Penske's Jean-Éric Vergne won the inaugural Hyderabad E-Prix, a race which saw plenty of action as motor-racing returned to India. Envision Racing's Nick Cassidy finished second, while Porsche's António...
NBA partners with STARRY
PepsiCo’s recently-launched lemon-lime flavoured soda STARRY has been roped in as the Official Soft Drink of the NBA, the WNBA and the NBA G League. STARRY will also serve as...
Formula One partners with UNICEF
Formula One has teamed up with UNICEF, a partnership which will see the two parties work towards helping the most vulnerable children access quality education and also bolster UNICEF's humanitarian...
Formula E nets deal with New Era
Formula E has announced a new partnership with sports and lifestyle brand New Era. The multi-year partnership will see New Era supply the official podium caps. The partnership will see...
Disney+ Hotstar gets new sponsors for ICC Women's T20 World Cup
Streaming platform Disney+ Hotstar has roped in four new sponsors for the upcoming ICC Women's T20 World Cup 2023. These new sponsors are: Tata AIA, Accenture, HUL (Boost) and Bumble....
Esportswala acquires Thailand-based PUBG Mobile team
Esportswala, one of India’s leading esports organisations, has acquired Thailand’s distinguished PUBG Mobile team formerly known as UTG International to bolster its presence in the SA (southern Asia) and SEA...
FIA confirms six applications for 2026 Power Unit supplier registrations
The Fédération Internationale de l'Automobile (FIA) has announced that six manufacturers have registered as Power Unit Suppliers for the 2026–2030 seasons of the Formula One World Championship. The six manufacturers...
Max Verstappen teams up with EA Sports
Electronics Arts' sports video games developing and publishing division, EA Sports, has signed a partnership agreement with two-time Formula One World Champion Max Verstappen. The partnership will see Verstappen work...
