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Radisson Hotels rope in Aditi Ashok as brand ambassador

Indian golfer announces her first-ever sponsorship deal.   Professional golfer Aditi Ashok announced her first ever sponsorship deal, becoming a brand ambassador for Radisson Hotels America.   The 2020 Summer...

Chennaiyin FC onboard BatBall11 as Associate Sponsor

Two-time Indian Super League (ISL) champions Chennaiyin FC have brought on board fantasy sports platform BatBall11 as an Associate Sponsor for the upcoming season of the Hero Indian Super League....

Lovlina Borgohain and Manpreet Singh join the Shyam Steel family

Olympic medallists set to star in digital and print campaigns.   Following their strong show at this year's Tokyo Olympics, the Indian athletes have been flooded with sponsorship deals and...

Bundesliga score Sorare partnership

German league to be a part of the NFT-based fantasy game.   The German Bundesliga has announced a partnership with fantasy platform Sorare which will see the Paris-based company become...

Fulham score Asiabet33 partnership

English club to develop their global fanbase.   English Championship club Fulham FC have announced their partnership with Asiabet33, which sees the betting platform join the club as their official...

AstroPay signs first-ever cricket deal

Partnership announced with Sri Lanka’s T20I team.   Global online payment solutions provider AstroPay has ventured into the world of cricket with a sponsorship deal with the Sri Lankan T20I...

Formula One signs VRM deal

Multi-year partnership put in place to develop fan engagement projects in China.   Formula One has announced a multi-year partnership with marketing and advertising agency Virtual Real Management (VRM) which...

Mirabai Chanu and Bajrang Punia announced as Amrutanjan's Brand Ambassadors

Olympic medallists brought on board to endorse company's portfolio.   Amrutanjan Healthcare has announced Tokyo 2020 Olympic medallists — weightlifting silver medallist Mirabai Chanu and wrestling bronze medallist Bajrang Punia...

FC Bengaluru United tie up with SIX5SIX

Sportswear brand joins as official kit and merchandise partner.   I-League 2nd Division club FC Bengaluru United have announced sportswear brand SIX5SIX as their official kitting and merchandise partner. The...

Premier League signs lucrative deal with Ted Lasso

TV show gets major licensing deal.   Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use...

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