Aditya ChaudhuriItalian Formula One team Scuderia AlphaTauri have announced a new partnership with US-based artisanal food company Ziba Foods. Ziba Foods will join as an Official Partner of the sister Red Bull team.
The partnership will see the Scuderia AlphaTauri race cars endorse the Ziba Foods branding on their front wing endplates for the entirety of the 2022 Formula One season.
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Henrik Nielsen, Founder of FlexBox and Investor in Ziba Foods. stated:
“Given that Scuderia AlphaTauri is a globally known racing team which embodies a premium lifestyle-oriented ethos, I see them as a perfect platform to promote my latest endeavour with Ziba Foods. Together, we want to use their global platform to provide international visibility to healthy nutrition while helping to achieve sustainable social and economic stability in a developing nation.”
Speaking about the partnership, team principal Franz Tost, commented:
“Henrik is a real motorsports enthusiast, but he also has tremendous lateral vision and an ability to direct resources to where they are most needed.
“In many ways, Ziba Foods is everything that Formula One embodies: Inspired by the highest quality, respect, and fair play. Driven by excellence, innovation, and good health. We are grateful to Henrik for placing his trust in us and very pleased to welcome Ziba to the team.”
The Italian team have managed to score points in all of the opening three races so far this season and will be looking to continue that form at this week’s race in Imola.
