Multi-year deal signed
Chelsea have announced a new multi-year partnership with energy drink brand REIGN Storm, who will join as the Official Energy Drinks Partner for the Chelsea women’s team. The partnership will see the players work with the brand on various content campaigns while REIGN Storm will enjoy branding presence pitch-side for Chelsea’s home games. REIGN Storm will also host various fan engagement activities.
Casper Stylsvig, Chief Revenue Officer, Chelsea Football Club, commented,
“We are really pleased to welcome REIGN Storm as Chelsea Women’s Official Energy Drinks Partner. They have created an innovative energy drink which has shown its value in the US as a natural choice for new and existing energy drinkers, along with health-conscious individuals wanting to boost their active lifestyles with clean energy. Moreover, we really respect their brand values which are shared by our incredible women’s team, with a sense of community and accomplishment at the heart of REIGN Storm’s approach with their customers driven by healthy and active lifestyles and doing things differently.”
Ben Ashlin, VP brands, Monster Energy Company, added,
“We are enormously proud to be announcing this partnership between REIGN Storm and the elite Chelsea Women team. We are looking forward to activating our partnership and adding value to the players and fans of the club. For a brand that celebrates and supports an active lifestyle, we are delighted to be operating at the pinnacle of the sport with Chelsea.”
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