Cricket Canada teams up with Mina

Cricket Canada have announced a new multi-year partnership with protein-focused consumer packaged goods company, Maple Leaf Foods, which will see the latter’s halal brand, Mina become an Official Partner of the Canadian national cricket team. Mina will work with Cricket Canada on various engagement activities through community-focused initiatives that celebrate how the sport brings people together. 

Amjad Bajwa, President of Cricket Canada, commented,

“Cricket is growing quickly across the country, and partnerships like this help us continue building meaningful pathways for athletes while expanding the sport’s reach in communities nationwide. We’re excited to welcome Mina and Maple Leaf Foods to the Cricket Canada family and look forward to creating memorable experiences for fans and participants.”

D’Arcy Finley, Vice President, Brand and Marketing at Maple Leaf Foods, added,

“Cricket is more than a sport; it’s a way communities connect. With Mina, a Zabeeha by Hand, HMA-certified halal brand, we’re showing up where that connection is strongest. We’re proud to stand with Cricket Canada and create moments that bring families and fans together across the country. As cricket’s momentum builds nationwide, Mina is honoured to be on the pitch with Cricket Canada.”

Rahul Srinivasan, CEO of Boundaries North, said,

“This partnership reflects the momentum behind cricket in Canada and the unique opportunity to engage communities in authentic ways. Mina and Cricket Canada share a community-first spirit, and we’re excited to support this collaboration through meaningful activations and storytelling that help grow the sport nationwide.”