The Chennai Super Kings have announced a multi-year partnership with footwear-first lifestyle brand Ludic.
The first-of-its-kind deal will see Ludic serve as CSK’s Official Footwear Partner for the 2025 and 2026 seasons of the Indian Premier League.
Ludic is set to launch an exclusive CSK-inspired footwear and fragrance range. It will also have a prominent branding presence across various assets of the five-time IPL champions.
Regarding the partnership with CSK, Ishit Jethwa, Founder, Ludic, said:
“It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility. The capsule is a tribute to CSK through and through with the products featuring the franchise’s bold yellow. We hope the fans love it! Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season!”
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