CSK inks new partnership with Vodafone Idea

Indian Premier League (IPL) heavyweights Chennai Super Kings (CSK) have announced a new three-year partnership with Vodafone Idea (Vi) who will join the team as their Official Communications Partner. The deal will see the Vi logo present on the leading leg of CSK’s playing jersey and also on CSK’s digital platforms along with in the stadium branding and activations during the team’s home game. The partnership will also have both work together on various fan experiences throughout the IPL seasons. 

Vi will also work with Chennai Super Kings’ coaching and talent development project, the Super Kings Academy with Vi aiming to help the upcoming talents and support the game at the grassroot level. 

KS Viswanathan, Managing Director, Chennai Super Kings, commented,

“We are delighted to welcome Vi to the Super Kings family. The association with Chennai Super Kings and Super Kings Academy reflects our shared commitment to nurturing the next generation of cricketers. Vi’s strong digital reach and youth connect align perfectly with our vision of building deeper engagement with fans and aspiring players alike. Together, we look forward to creating meaningful impact both on and off the field.”

Avneesh Khosla, Chief Marketing Officer, Vi, added,

“Cricket is deeply woven into India’s social & cultural fabric, creating shared experiences that unite communities across the country. At Vi, enabling those connections is at the heart of what we do. Our partnership with Chennai Super Kings represents a powerful coming together of shared values – passion, performance, and resilience. Together, we will be bringing fans closer to the game they love, celebrating the sport and delivering seamless connectivity that enhances every moment of the cricketing journey.”