This article contains information regarding the organisations enjoying a strong branding presence across the Czech Republic (Czechia) men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Football Association of the Czech Republic.
Name of Football Association: Football Association of the Czech Republic (Czech: Fotbalová Asociace Ceské Republiky; FACR)
Also read: UEFA Euro 2024 Sponsors
Official Partners
Pepsi
The PepsiCo-owned American carbonated soft drink brand serves as an official partner to the Czechia men’s national football team.
Puma
Puma acts as the official kit supplier of the Czechia national football teams as per its agreement with the FACR that has been in place since 1995.
The German sportswear giant last extended its partnership with the Czechs in September 2014.
Hyundai
The South Korean automobile giant has served as the official automobile partner to the FACR since March 2005.
As per the agreement, Hyundai supplies vehicles to the Czechia national teams for their outings, receiving in return brand exposure within the Czech Republic.
The two parties last extended their deal in June 2022.
Staropramen
Smíchov-situated second largest brewery in the Czech Republic, Staropramen, also serves as an official partner to the Czechia men’s national football team.
Fortuna
Czech betting company Fortuna Game announced a sponsorship deal with the FACR in October 2016, which would see the Czech first division, the Czech First League, renamed to “Fortuna liga” from the 2018/19 season onwards.
The deal also sees Fortuna serve as an official partner to the Czechia men’s national football team.
Primary Partners
Hörmann
Hörmann is a German manufacturer of doors, garages, door frames, and gates for commercial and private real estate.
The Steinhagen-headquartered company currently serves as a Primary Partner to the FACR.
CPP
Czech insurance company Ceská Podnikatelská Pojištovna (CPP) also serves as a Primary Partner to the FACR.
TCL
TCL is a Chinese partially state-owned electronics company headquartered in Huizhou, Guangdong Province. It designs, develops, manufactures, and sells consumer products.
In January 2020, TCL announced a Primary Partnership agreement with the FACR.
Media Partners
Ceská Televize
Founded in 1992 after the breakup of Czechoslovakia, Ceská Televize is a public television broadcaster in the Czech Republic. It serves as a Media Partner to the FACR.
Mladá fronta Dnes
Czech daily newspaper Mladá fronta Dnes or MF Dnes (roughly translated into English as “Youth Front Today”) also serves as a Media Partner to FACR.
Impuls Ráááádio
Launched in 2003, Radio Impuls is a Romanian pop and dance music radio station.
Deník
Founded in 2006, Denik is a Czech regional daily newspaper.
iDNES.cz
iDNES.cz is a news portal operated by MAFRA, the largest media publishing company in Czechia. Operational since 1998, it became a part of the MAFRA Group in 2013.
Gól
Czech football magazine Gól also serves as a media partner to the FACR.
Business Partners
Named Sport
Named Sport is a Czech sports nutrition brand founded in 2014, in conjunction with Named, a leading natural medicine company in Italy.
Sportisimo
Founded in 1999, Sportisimo is a premium retailer of sporting goods in the Czech Republic with a network of more than 200 stores across Europe. It is also the largest seller of sports shoes, clothing, and accessories across the Czech Republic and Slovakia.
Steilmann
Luxury fashion brand Steilmann Prague serves as an official supplier to the Czechia men’s national football team.
Apart from branding rights, the deal sees Steilmann provide bespoke formalwear to the team’s players.
Centropol
Founded in 2002, Centropol is an alternative supplier of electricity and natural gas in the Czech Republic.
BICZ Holding
BICZ Holding currently consists of more than 70 subsidiaries that operate throughout the Czech Republic and specialise in residential housing projects, especially the reconstruction of older buildings and their subsequent renting.
AHV
General Partner of the Mol Cup
Mol
Mol is a multinational oil and gas company headquartered in Budapest, Hungary. It currently acts as the general partner of the Czech domestic cup, which is thusly called the “Mol Cup”.
Partner of Social Projects
Kapka Nadeje
Kapka Nadeje is an endowment fund aimed at helping children with hematopoietic disorders, cancer, and those in dire need of a bone marrow transplant. It serves as a Social Project Partner to the FACR.
As per the partnership, the FACR and Kapka Nadeje collaborate over several campaigns to raise money for the latter. Kapka Nadeje receives not only rights to feature the Czechia men’s national football team’s players but also branding rights across the team’s digital and physical assets.
Partners/Suppliers
Imperial Tyres
Imperial tyres is an independent tyre company specialising in all types of tyres, wheel alignment, brakes, batteries, mobile fitting, and exhaust. It currently serves as an official supplier to the FACR.
Alexandria
Czech travel agency Alexandria also serves as an official supplier to the FACR.
Apart from branding rights, the deal sees Alexandria organise and manage the Czechia men’s national football team’s international outings.
Fotbal Servis
The sports equipment retailer also serves as an official supplier to the FACR.
Apart from branding rights, the deal sees FOTBALservis.cz supply various sports equipment to the team’s players.
Vinofol
Vinofol Novosedly Winery is a Czech family-owned winery belonging to Pavel and Richard Foltyn Since 1992. It has been a long-time sponsor of the Czechia men’s national football team.
Catering Melodie
Czech caterer Catering Melodie also serves as an official supplier to the Czechia men’s national football team.
Apart from branding rights, the deal sees Catering Melodie provide catering services to the team.
nH Collection Hotels
nH Collection Hotels is owned by nH Hotel Group, a Spanish hotel chain headquartered in Madrid that operates over 350 hotels in 35 countries. The group operates under the umbrella of Minor Hotels following the latter’s acquisition of a majority stake in nH Hotel Group in late 2018.
As an official supplier to the FACR, nH Hotels provide accommodation and lodging services to the Czechia men’s national football team.
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