The Delhi Capitals (DC) have announced a partnership agreement with personal care brand Fixderma, thus roping it in as their men’s team’s Official Skincare Partner for the 2024 Indian Premier League (IPL) season.
Also read: Delhi Capitals Sponsors 2024
Sukhvinder Singh, Interim CEO, Delhi Capitals, commented:
“We are delighted to welcome Fixderma on board as Key Sponsor for this IPL season. Their commitment to skincare aligns perfectly with our team’s ethos of prioritising wellness and performance both on and off the field. We look forward to working closely with the Fixderma team to make this partnership a resounding success.“
Anurag Mehrotra, Chairman, Fixderma, said:
“Being a cricket enthusiast and a player myself, this collaboration is a special one for many reasons. I am delighted that Fixderma is taking a step in the direction of associating with properties that have huge fan-following and engagement, thereby also building larger awareness and consideration for us as a brand in the coming times.“
Shaily Mehrotra, Co-founder and CEO, Fixderma, added:
“We are thrilled to embark on this journey with Delhi Capitals, marking our first-ever association with cricket. This partnership not only underscores our aim to educate and empower individuals to prioritise sun protection as an essential aspect of their daily routine but also provides a unique platform to reach out to millions of cricket enthusiasts. We look forward to a successful partnership with Delhi Capitals and to showcasing our Shadow Sunscreen range to a wider audience.“
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