Cricket News

Delhi Capitals (DC) ink Zed Black Agarbatti partnership

Aditya Chaudhuri Aditya Chaudhuri

Zed Black, the flagship incense sticks brand of FMCG company Mysore Deep Perfumery House (MDPH), has announced a new partnership with Indian cricket franchise Delhi Capitals (DC).

The agreement sees Zed Black become the DC men’s team’s Official Prayer Partner ahead of the 2023 Indian Premier League (IPL) season.

Anshul Agrawal, director, MDPH & Zed Black, commented:

People in India are so deeply attached to cricket that the whole emotion of making your team win, can push a fan into a religious frenzy. It’s all about praying for your team, with the right intentions, of course. Our slogan for the past 15 years has been Prarthna hogi sweekaar [“your prayers will be answered”]. So, with the Delhi Capitals, we want to be the catalysts of victory with prayers.

Cricket has always been a part of our marketing efforts. Dhoni has represented us for the last six years, and the association is long-term. If you look at our packaging, it isn’t restricted to worship or any temple or deities. The name itself is very ‘alpha’ in the category. Going forward, you can expect a lot of emphasis on digital, because we’re aiming to attract a lot of youngsters with these campaigns.

This isn’t the first time Zed Black has delved into the cricket field: the brand on-boarded MS Dhoni as a brand ambassador two years ago. 

Delhi Capitals inks partnership with Zed Black Agarbatti
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Border-Gavaskar Trophy 2024/25 | Australia v India 1st Test | Preview and Predictions

Border-Gavaskar Trophy 2024/25 | Australia v India 1st Test | Preview and Predictions

Staff Staff

In this article, we present to you our preview and predictions for the first game of the 2024/25 Border-Gavaskar Trophy as India take on Australia.

Sri Lanka vs New Zealand 3rd ODI: Preview and Predictions

Here's our preview for the third ODI of the 2024 New Zealand tour of Sri Lanka. Written by Aditya Chaudhuri.

Australia vs Pakistan 3rd T20I: Preview and Predictions

Australia vs Pakistan 3rd T20I: Preview and Predictions

Here are our preview and predictions for the third T20I of the 2024 Pakistan Tour of Australia. Written by Aditya Chaudhuri.