Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across the assets of the men’s and/or women‘s teams of the Delhi Capitals as their sponsors and partners for the 2024 seasons of the Women’s Premier League (WPL) and Indian Premier League (IPL).
TITLE PARTNER
Hero FinCorp
New Delhi–based non-banking finance company Hero FinCorp struck a deal with the Delhi Capitals ahead of IPL 2024 to become their men’s team’s title partner.
The deal puts the Hero FinCorp logo front and centre of the team’s matchday and training shirts.
PRINCIPAL SPONSORS
DP World (Dubai Ports World)
The Dubai-based logistics company signed a long-term deal with the Delhi Capitals (DC) to become their Global Logistics Partner in March 2023.
The deal sees DP World provide the franchise with logistics support. This multi-year association also sees DP World’s logo feature on the Capitals jersey and training gear.
Greenpanel
Greenpanel Industries, one of India’s largest wood panel manufacturers, announced its association with the Delhi Capitals as a Principal Partner ahead of the 2023 IPL season.
As per the deal, Greenpanel’s logo appears on the Capitals matchday jersey.
ASSOCIATE SPONSORS
Acko
Bengaluru-based general insurance company Acko was announced as the official insurance partner of the DC men’s team ahead of the 2024 IPL season. The company previously served the team in the same capacity between 2020 and 2022 as well.
As per the deal, Acko’s logo prominently appears on the team’s matchday helmets and caps.
Fixderma
Dermaceutical company Fixderma was announced as an Associate Sponsor of the Delhi Capitals ahead of the 2024 IPL season.
The deal puts the Fixderma logo on the sleeve of the DC men’s team’s matchday shirt.
Puma
The Delhi Capitals signed German sportswear company Puma as the official kit partner for their men’s and women’s teams on a multi-year basis in 2024.
Waree Solar
Solar PV modules manufacturer Waree Energies Limited signed a deal with the DC to become an Asociate Sponsor of their men’s team ahead of the 2024 IPL season.
As per the deal, the Waree branding features on the team’s matchday and training trousers.
Encalm
Gurgaon-headquartered airport hospitality company Encalm was roped in by the Capitals as their men’s team’s hospitality partner for the 2024 IPL season.
As per the deal, the Encalm logo features on the team’s matchday and training trousers.
JSW Paints
JSW Paints, a JSW Group subsidiary, was announced as an Associate Sponsor of the DC men’s team during the first week of IPL 2024.
This partnership puts the JSW Paints logo on the back of the team’s helmets and caps.
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with the Delhi Capitals since the 2018 IPL season.
For the DC, Jio’s logo can be seen on the sleeves of their matchday shirt.
OFFICIAL PARTNERS
Dream11
The Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to the Delhi Capitals men’s team.
Fever 104 FM
The HT Media-owned FM radio network also serves as an Official Partner to the DC. It has helped the franchise launch DCT Radio to increase fan engagement by introducing several initiatives.
JioCinema
The Capitals announced a partnership agreement with Viacom18’s OTT streaming service, JioCinema, ahead of IPL 2023. JioCinema joined the Capitals as an Official Partner of their men’s team.
Hurricane
Budweiser-owned Hurricane energy drink has been listed as an Official Partner of the Delhi Capitals for the 2024 IPL season on their official website.
FanCraze
FanCraze is a blockchain-based decentralised marketplace for officially licensed cricket NFTs. Ahead of IPL 2023, the Capitals roped it in as an Official Partner.
As per the agreement, the Capitals collaborate with FanCraze to create and work on NFTs, a virtual academy, digital land, and multiple play-to-earn experiences for their fanbase.
Bisleri
Bisleri International Private Limited, a packaged drinking water company, announced its tie-up with the Capitals in March 2023, coming on board as their Official Hydration Partner on a three-year deal.
Big Ant Studios
Big Ant Studios is an Australian video game developer based in Melbourne. Ahead of IPL 2023, it signed partnership agreements with the Delhi Capitals as well as the SunRisers Hyderabad.
Big Ant Studios serves the Capitals as an Official Sponsor.
94.3 Radio One
Multi-city radio station 94.3 Radio One is also listed as an Official Partner of the Delhi Capitals on their website heading into the 2024 IPL season.
Punjabi Fever
Punjabi Fever 107.2 FM is Delhi’s first Punjabi-only radio station.
In April 2023, Punjabi Fever and the Delhi Capitals announced a partnership agreement, with the former becoming an Official Partner of the latter in the process.
Exclusive Ticketing Partner
PayTM
PayTM is an Indian multinational fintech company that specialises in digital payments and financial services.
PayTM and its ticket-booking platform, PayTM Insider, have been the Official Ticketing Partners for many IPL franchises since 2018.
Ahead of the 2023 IPL season, the Delhi Capitals roped in PayTM as their Exclusive Ticketing Partner.
Women’s Team Partners
JSW Paints
Part of the JSW conglomerate, JSW Paints was announced as a Principal Partner of the Delhi Capitals women’s team ahead of WPL 2023.
As per the deal, the JSW Paints logo featured front and centre of the team’s matchday shirt throughout the inaugural WPL season.
Coming into the 2024 WPL season, the JSW Paints logo no more features on the DC women’s team’s matchday kits, though the company remains listed as a partner of the team on the DC website.
GMR
Multinational conglomerate GMR, which owns the Delhi Capitals, also serves as a Principal Partner to the Capitals women’s team.
As per the deal, the GMR logo features on the top of the left sleeve of the teams matchday jersey.
Puma
The German sportswear brand was announced as the official kit partner of both the men’s and women’s DC teams ahead of the 2024 WPL season.
NueGo
It was announced in February 2024 that Indian intercity electric AC bus service NueGo would serve as an Associate Sponsor to the Delhi Capitals women’s team.
As per the deal, the NueGo logo features on the trousers of the team’s matchday and training kits.
MyMaster11
The Delhi Capitals announced in February 2024 that they had signed a partnership agreement with fantasy sports platform MyMaster11 for the 2024 WPL season.
The partnership entails MyMaster11 creating special leagues for Delhi Capitals Women, undertake fan engagement activities, and make available merchandise, among other things.
Greenpanel
Greenpanel expanded their association with DC by becoming an Official Partner of their women’s team for the 2024 WPL season. This also saw the launch of the “MDF ka Doosra Naam” campaign.
Optimum Nutrition
Sports nutrition brand Optimum Nutrition was announced as the official nutrition partner of the DC women’s team ahead of WPL 2023.
As per the deal, the company provides a variety of protein powders, creatine, and other supplements to the team’s players.
JBL
JBL was announced as the official audio partner of Delhi Capitals Women for the 2024 WPL season. It has previously served the DC men’s team in a similar capacity during the 2019 and 2023 IPL seasons.
The deal sees JBL equipping the DC Women players with its audio products, including earbuds and speakers.
Margo Neem Naturals
Margo Neem Naturals, a beauty product brand, has also been listed as an official partner of the Delhi Capitals women’s team on the franchise’s website for the 2024 WPL season.
