EA Sports FC, an upcoming football simulation video game series, and LaLiga have entered into a multi-year partnership. The deal will be effective from the 2023-24 season and completely rebrand LaLiga, with EA Sports FC set to become the title sponsor of all LaLiga competitions.
The rebrand of LaLiga also includes all logos, graphics, fonts and other visual elements while also delivering new in-game integration, broadcast highlights and joint commitments to support grassroots initiatives.
This new partnership will encompass the first and second divisions of LaLiga, LaLiga Promises (the league’s annual youth tournament) and eLaLiga.
Commenting on the deal, Javier Tebas, President, LaLiga, said:
“EA SPORTS represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences.
“We have been strategic partners with EA SPORTS for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.”
Óscar Mayo, Executive Director, LaLiga, added:
“This partnership with EA SPORTS is set to truly transform the way football is enjoyed around the world.
“Moreover the alliance demonstrates LaLiga is a global brand, evidence of the success of our league to connect with fans internationally.“
Nick Wlodyka, SVP & GM, EA SPORTS FC, stated:
“We’re thrilled to partner with a worldwide leader in football fandom to better connect our fans to their favourite clubs, players, and LaLiga competitions.
“The contributions from LaLiga to our EA SPORTS FC portfolio will be immense, not only from a visual aspect, but across technological and game development improvements, further blurring the lines between the real and virtual worlds of football.”
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